AcuityAds Holdings Inc. announced that its new ultra-intuitive Self-Service Programmatic Marketing Platform is now readily available. The highly anticipated launch of the new platform was conceived with input from the company’s platform partners, which now exceeds 150 plus, to ensure it delivered on their requirements for ease-of- use, transparency, speed and scalability. In addition to an accompanying Documentation Center, that provides educational resources and step-by-step platform guides, the enhanced platform features a brand new 'ultra-intuitive' user interface that puts campaign control in the marketers’ hands more than ever before. User alerts and notifications push data to marketers so they don’t have to search for the information they need. The new AcuityAds Self-Serve Programmatic Marketing Platform gives digital brand marketers, media buyers, and agencies alike real-time access to the most important information they need to execute intelligent campaigns successfully to deliver positive returns on advertising spend. Users will benefit immediately from new features like inventory forecasting as well as a customizable dashboard which will be released in the coming weeks. These new features build on AcuityAds’ signature and industry leading 60 second refresh rate of data, and the ability to create built-in, customizable revenue streams. Further, the platform engine itself has been completely redesigned & re-architected to facilitate faster processing and increased scalability. New platform elements will enable marketers to create a more seamless customer experience and deliver on their transparency needs.