Innovative NFC tags work with consumers' mobile phones
to enable cashless payments
SANTA ANA, Calif., ISMANING, Germany and Eindhoven,
Netherlands, October 9, 2012 - Identive Group, Inc.
(NASDAQ: INVE; Frankfurt: INV) and NXP Semiconductors N.V.
(NASDAQ: NXPI) today announced that they are providing
innovative near field communication (NFC) payment tags to
Yeldi Softcom Pvt Ltd to support the launch of its 'ara
eTap' cashless payment application in India. The NFC
payment tags are affixed to the back of a mobile phone to
enable cashless "tap and pay" transactions.
"Mobile technology is rapidly being adopted by a broad
demographic in India, which is spurring significant
interest in mobile commerce," said Lakshmi Deepa, chief
executive officer of Yeldi Softcom, a subsidiary of the
Yeldi Group that focuses on the development of
telecommunications technology. "The NFC payment tags from
Identive and NXP make it possible for us to equip Indian
consumers with the means of making cashless payments and
other transactions without the need for a more expensive
smart phone with in-built NFC. The tags can be used with
both new and existing mobile phones, making the ara eTap
application available to the majority of the population.
Transactions are secure and the ability to reload cash to
the tag adds to the convenience."
With targeted deployment of 300,000 mobile phones and
millions of NFC tags, Yeldi Softcom aims to speed the
transition from cumbersome, cash-based transactions to a
world of convenient mobile payments for Indian consumers.
ara eTap customers can use the NFC payment tag to load cash
onto their phones from their personal bank accounts or from
a special escrow account set up with Yeldi Softcom. In
addition to paying for retail items, tag holders can use
the application to pay utility bills, recharge mobiles or
book movie and travel tickets, and also can earn reward
points on every usage. Yeldi Softcom expects to launch ara
eTap in the coming months and is currently signing up
merchants across India to distribute the NFC payment tags
and support the cashless payment application.
To address Yeldi Softcom's requirements for the ara eTap
program, Identive developed a unique NFC payment tag based
on its patent-pending tom® (tag on metal) smart inlay
technology, which shields the tag's radio frequency signal
from the metal in the mobile phone to allow a reliable,
high-performance connection between the tag and phone. The
tag is manufactured using an abrasion-resistant surface and
unique printing process that offers unsurpassed protection
and longevity when deployed on mobile phones in the
field.
For the chip technology within the tag, Identive worked
closely with its longstanding tag IC provider NXP
Semiconductors, the co-inventor and market leader of NFC.
"Yeldi´s new ara eTap is a major step forward for micro
cashless payment in India and beyond. NXP, the leader in
the global identification market, provides Identive and
Yeldi with a complete payment solution based on our secure
MIFARE DESFire platform and award winning PN65 mobile
transaction IC. The MIFARE DESFire ICs for Identive´s Yeldi
project are NFC tag type 4 compliant and already
successfully used in the New Delhi, Bengaluru and Mumbai
transport ticketing schemes," said Martin Gruber, general
manager, MIFARE product line, NXP Semiconductors.
"Identive has made a significant investment in developing
innovative NFC technology to support cashless payment
applications such as ara eTap and we are pleased to support
the launch of this ground-breaking program," said Dr.
Manfred Mueller, COO of Identification Products for
Identive.
At SmartCards Expo 2012 (NSIC Exhibition Ground, Okhla
Industrial Estate, New Delhi, October 10-12) visitors can
learn more about Yeldi's Mobile NFC Cashless Payment
Solution at the NXP booth (#A1) as well as Identive's booth
(#C1).
About Identive
Identive Group, Inc. (NASDAQ: INVE; Frankfurt: INV) is
focused on building the world's signature company in Secure
ID. The company's products, software, systems and services
address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and
a host of RFID-enabled applications for customers in the
government, enterprise, consumer, education and healthcare
sectors. Identive's mission is to build a lasting business
of scale and technology based on a combination of strong
technology-driven organic growth and disciplined
acquisitive expansion. The company delivers up-to-date
information on its activity as well as industry trends
through its industry-leading social media initiatives and
educational resource, AskIdentive.com. For additional
information, please visit www.identive-group.com or follow
on Twitter at @IdentiveGroup.
About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High
Performance Mixed Signal and Standard Product solutions
that leverage its leading RF, Analog, Power Management,
Interface, Security and Digital Processing Expertise. These
innovations are used in a wide range of automotive,
identification, wireless infrastructure, lighting,
industrial, mobile, consumer and computing
applications. A global semiconductor company with
operations in more than 25 countries, NXP posted revenue of
$4.2 billion in 2011. Additional information can be found
by visiting www.nxp.com.
Note: tom is a registered trademark of Identive Group, Inc.
MIFARE and MIFARE DESFire are trademarks of NXP
Semiconductors. All other trademarks are the property of
their respective owners.
Contacts:
Identive Group
Darby Dye, +1 949 553-4251, This e-mail address is being
protected from spambots. You need JavaScript enabled to
view it
Lennart Streibel, +49 89 9595-5195, This e-mail address is
being protected from spambots. You need JavaScript enabled
to view it
NXP Semiconductors
Michael Maade, +49 (0)40 5613 3371, This e-mail address is
being protected from spambots. You need JavaScript enabled
to view it
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