The company needed a new name that "could encompass all the business realms that we carry out, and be a symbol for our connecting and expanding structure," Big Hit CEO and founder
"What we think of as variation of music is that of the indefinite realm and I think the name
The decision must be approved by the shareholders' meeting at the end of this month.
In addition to the name change, Bang also announced changes to the company's organizational structure, which will be divided into three main branches: labels, solutions and platform businesses.
The first will combine Big Hit Music, which will keep its name, and the rest of the smaller record labels that the company has acquired in recent years, such as Source Music,
The other two branches will focus on managing intellectual property, marketing and the Weverse social network, with a focus on the millions of global followers that BTS and the rest of the company's bands have around the world.
Going forward, Bang added, Hybe aspires to become an "entertainment lifestyle platform" serving as a meeting point for fans.
The presentation also showed what will be Hybe's new headquarters in Yongsan district of
Founded as a small agency in 2005, Big Hit has become the world's largest K-pop agency, surpassing the combined value of the three former giants of the industry,
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