Huhtamaki India : honoured for Excellence in Food Packaging
February 24, 2022 at 12:12 pm IST
Share
In its 6th edition, the Economic Times Polymer Excellence Award platform has recognized Huhtamaki India's Limited edition variable festive tea packs as a winner in the 'Excellence in Packaging' category.
This awards platform recognizes companies that have excelled in the use of plastics across different categories including Automotive, Consumer Durables, Electricals & Electronics, Packaging, Recycling, Houseware & Kitchenware, Toys & Playing Equipment and an Open Category.
More on our winning entry:
Limited edition variable festive tea packs
These packs were launched as the festive edition packs celebrating Durga Puja, West Bengal's most popular festival. The design language of the five packs celebrates the essence of the five special days, starting from the sixth to the 10th day of the festival. The 5 variable designs for 5 days of Durga Puja were engraved on a single set of Cylinders representing each day of Durga Puja from Sashti (6th day) to Vijaya Dashmi (10th day). All the 5 pack designs are continuous in nature and when placed adjacent to each other become a seamless one large canvas for branding in retail shelf. All 5 variable pack designs were produced with matching halftones and each design contained variable graphics with intricate elements bringing out the true essence of the festivities representing significant events for each festive day starting with arrival of Goddess, to the beats of dhol and ending with sindhur khela. This new packaging has a beautiful storytelling and visual appeal, paying homage to the traditional elements associated with the festivities.
Attachments
Original Link
Original Document
Permalink
Disclaimer
Huhtamaki India Ltd. published this content on 24 February 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 24 February 2022 06:41:00 UTC.
Huhtamaki India Limited is a provider of primary consumer packaging and decorative labelling solutions in India. The Company provides pack designs and formats through a portfolio of packaging solutions. Its product ranges include food packaging, beverages, petfood, tube laminates, health care, personal care and household, labels, other specialties, and recyclable solutions. Its food packaging products include biscuits and snacks, confectionery, dairy and baby food, ice cream, ready meals, and soups and sauces. Its beverage packing products include coffee, juices and non-alcoholic drinks, liquor and cocktails, powdered beverages, and nutrition drinks. Its solutions include barrier and recyclable laminates, specialized pouching-like-shaped, five and six panel pouches, thermoforms, decorative labels, digitally printed laminates for pack personalization and tube laminates. Its tube laminates are designed for segments such as food, oral care, skin care, pharma, and other non-food items.