Cereplast, Inc. announced the addition of two plastics industry veterans to key roles in North America and Europe. William G. Mashy has been appointed as Vice President of Sales and Marketing of North America, and will lead the company's strategy to maximize sales and profitability in the region. Emilio Sitta has been appointed as Regional Sales Director in Italy, and will identify new markets and drive sales for the Cereplast Hybrid Resins(R) product line in the country. William G. Mashy has a 24-year track record of success in sales, management and marketing working for privately held international plastic packaging manufacturer, Rehrig Pacific Company. Most recently he was General Manager for the Material Handling Business Group. At company, he will lead the sales and marketing team in North America, and will be responsible for negotiating strategic partnerships to drive revenue growth and increase margins. Emilio Sitta has nearly forty years of experience working in the plastics industry, including senior marketing and business development roles at American and European multinational corporations including GE Plastics Italia, Borealis Italia, and Witfield S.r.L. as Regional Sales Director, he will be responsible for developing new markets for Cereplast bioplastic resins in Italy, with a specific emphasis on the Cereplast Hybrid Resins(R) product line.