Hong Seng Consolidated Berhad announced appointment of Miss Lee Li Chain, age 47, as Executive Director, effective September 1, 2022. Lee Li Chain ("Li Chain") graduated from Tunku Abdul Rahman College with Advanced Diploma in Commerce (Financial Accounting) in 1999. She is a Chartered Accountant with the Malaysian Institute of Accountants and a member of the Association of Chartered Certified Accountants.

Li Chain started her career in 2000 as a tax assistant in a medium-sized tax firm. During her tenure in tax, she was in charge of ensuring tax compliance by individuals, medium to large private companies and public listed companies. She also advised her clients on structuring their operations in a more tax efficient way.

She also assisted in special assignments on ad-hoc basis. She then joined a medium-sized audit firm in 2001 and left in 2010 as a Senior Manager. She was responsible for the planning and reviewing of the audits of public listed companies, private limited companies and foreign owned entities involved in a wide range of industries.

She also led special assignments such as reporting accountants' work in initial public offerings and financial due diligence reviews. Li Chain then joined a joint venture company, between a Malaysian Government-Linked Company (GLC) and a Middle East company in 2011 as a Group Finance Manager, and subsequently a Malaysian public listed company as Senior Group Finance Manager. Prior to her appointment as an executive director of Hong Seng Consolidated Berhad, she was an executive director and a chief financial officer of a listed company in ACE Market where she led the finance team and overseas the financial aspects of the said listed company.

She is subsequently re-designated as Non Independent and Non Executive Director of the said listed company at the end of August 2022. Professional Qualification: Fellow of Chartered Certified Accountants (FCCA) from Association of Chartered Certified Accountants (ACCA). Diploma: Advance Diploma in Commerce (Financial Accounting from Tunku Abdul Rahman College.