Reasons Behind the Cooperation Between Hisense and Leica
In recent years, Hisense has been looking for ways to advance the Laser TV industry, and
When taking about the reasons for this cooperation,
For Hisense, it has long realized the importance of partnership and working with Leica is in line with its own development needs. Leica's superior optical technology enables Hisense's Laser TVs to deliver sharper and more detailed images, which can lay a solid foundation for the further development of its home theatre and short-focus Laser TVs.
Leica Displayed Its Laser TV, Leica Cine 1, at Hisense Booth at CES 2023
With its innovative triple-RGB laser powered by Hisense's Laser TV technology, Leica Cine 1, displayed at CES 2023, uses the Leica projection lens expertise and the Leica Image Optimization (LIOTM) technology to optimize picture quality and to deliver an ultimate cinematic viewing experience. Over the next years, Hisense and Leica will develop further technologies, all oriented to the next level of premium image quality, making the global Laser TV industry more dynamic.
With Leica's optical expertise, Hisense aims to further expand its global influence as an international company. As Dr.
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