According to the annual sales data from the Courts (Hisense's agent in Fiji), the market share of Hisense's refrigerators has been up to 11%, which now ranks in the top-three brands for refrigerators. The market share for Hisense's TV has been up to 9%, which now ranks among the top-five among brands with some products being the best sellers as well.

During the cooperation between Hisense and Courts, Hisense has always had a balanced approach between the development of branding and sales. Through the newspaper ads, sports sponsorships, holiday promotions, and frequent appearances on TVs, newspapers, and online media; Hisense is building strong brand awareness in Fiji.

In the home appliance markets in Fiji, Hisense products include refrigerators, TVs, air conditioners, washing machines, and small home appliances. They have become the highlight products, which have been accepted by more and more local customers. Furthermore, the Hisense brand has been accepted by also builders and other professional customers as Hisense air conditioners are now planing used in four projects.

Mr. Sanjesh, the Senior Manager from Courts Purchasing Department, stated that Courts will continue to give Hisense support through brand promotion and high-end products displays of Hisense. They are confident that Hisense will be even a bigger success in Fiji with this cooperation.

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