COSMOTE GROW YOUR BUSINESS – Certification Program: 2,800 professionals trained in new digital tools

Second cycle of free digital skills training for businesses
Over 16,000 course attendance certificates were issued by the Athens University of Economics and Business for the two cycles of the program

The second cycle of free business training through the COSMOTE GROW YOUR BUSINESS - Certification Program has been successfully completed. This online training program has been designed by the e-Business Research Center (ELTRUN) of the Athens University of Economics and Business (AUEB), in collaboration with COSMOTE, and provides free training in modern digital tools for small and medium-sized enterprises, their employees, as well as freelancers.

Approximately 2,800 professionals from various sectors and regions of Greece participated in the two cycles of the COSMOTE GROW YOUR BUSINESS- Certification Program, which consist of 10 thematic modules each. In total, following an online evaluation process, over 16,000 individual course attendance certificates and 1,000 training certificates were provided by the Vocational Training and Lifelong Learning Center of the Athens University of Economics and Business, for those who successfully completed all the courses.
"We are proud to have enabled 2,800 professionals and SMEs to acquire specialised digital skills and to be trained in the use of new technologies, enhancing their openness and competitiveness. In excellent cooperation with the Athens University of Economics and Business, we succeeded in designing a high-quality education and training program that fully meets the need of small and medium-sized enterprises to grow, always with the power of technology as a point of reference. COSMOTE GROW YOUR BUSINESS - Certification Program is an integral part of our commitment to making technology accessible to all, to promoting digital inclusion, and to creating equal opportunities in the digital age," said OTE Group's Enterprise & Business Marketing, CRM & Channel Management Director, Thanos Falagas.

"We are very proud that, once again, through the educational COSMOTE - GROW YOUR BUSINESS - Certification program, we managed to train more than 2,500 professionals and executives of SMEs in new digital technologies and tools. Through the program's 10 free training modules, participants had the opportunity to acquire valuable knowledge that will contribute both to upgrading their businesses and to their personal development. I would like to express my warm thanks to COSMOTE, which put its trust in the ELTRUN Laboratory and the Athens University of Economics and Business, and which, through its invaluable assistance, contributed to the technological literacy and equality of businesses throughout Greece. I would also like to thank the eQuality NGO, which helped us implement our idea in the best possible way," stressed Georgios Doukidis, AUEB Professor and Founder of the e-Business Research Center (ELTRUN).

Through the COSMOTE GROW YOUR BUSINESS initiative, since 2017, more than 90,000 businesses have benefited, and over 90 virtual and in-person workshops and seminars have been held. The latest addition is the COSMOTE GROW YOUR BUSINESS - THE PODCAST, a new podcast series that offers practical knowledge and tools for SMEs that want to take the next step on their digital journey, through a communication channel that offers flexible and convenient free learning.

Indicatively, the thematic modules already covered by COSMOTE GROW YOUR BUSINESS concern: Customer Experience, Digital Skills, Digital Presence, eCommerce, Digital marketing Plan, Social media, Usability & Content Marketing, Logistics, Pricing, ERP systems, CRΜ, Email Marketing, Search Engines, ΙΟΤ Business Analytics, AI, Sustainable Development and ESG, Remote Collaboration.

In today's constantly evolving business environment, COSMOTE remains a steadfast supporter of small and medium-sized enterprises, offering training, guidance and innovative solutions for their equal participation in today's digital society.