Harte Hanks, Inc. Gets Contract from Multinational Technology Company to Provide an Omnichannel Marketing Program Designed to Expand the Tech Giant's Growth in the B2B Marketplace
April 27, 2022 at 05:30 pm IST
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Harte Hanks, Inc. announced that it has been awarded a contract by a multinational technology company to provide an omnichannel marketing program designed to expand the tech giant's growth in the B2B marketplace. As part of the services, Harte Hanks will use its expertise to manage the client's partner reseller initiative. Harte Hanks has been engaged to provide program strategy, media buying, data, technology, analytics and agents to drive demand generation.
Harte Hanks was selected based on the Company's extensive experience in B2B marketing programs, with a unique capability of executing an end-to-end global solution with internal resources.
Harte Hanks, Inc., together with its subsidiaries, is a global customer experience company. The Company operates through three segments: Marketing Services; Customer Care, and Fulfillment & Logistics Services. Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. Its service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development, and execution across traditional and digital channels. Customer Care segment offers responsive contact center solutions, which use real-time data to interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat, and digital self-service support. Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services.
Harte Hanks, Inc. Gets Contract from Multinational Technology Company to Provide an Omnichannel Marketing Program Designed to Expand the Tech Giant's Growth in the B2B Marketplace