Hapbee Technologies, Inc. announced the appointment of Mr. Yona Shtern as the Company's new Chief Executive Officer. Hapbee's board of directors selected Mr. Shtern to lead the Company as it advances its aggressive product marketing and development initiatives. As the co-founder of Beyond the Rack, which launched in 2008, Mr. Shtern was instrumental in taking it from concept to what became an e-commerce marketplace that served 15 million consumers and 5,000 brand partners. Under his leadership, Beyond the Rack reached $150 million in annual revenues and had 450 employees.