As used herein and except as otherwise noted, the term "Company", "it(s)", "our", "us", "we" and "GSHN" shall mean Gushen, Inc., a Nevada corporation, and its consolidated subsidiary, as applicable.





 The following discussion of our financial condition and results of operations
should be read in conjunction with our audited consolidated financial statements
and the notes to those consolidated financial statements appearing elsewhere in
this report.



Certain statements in this report constitute forward-looking statements. These
forward-looking statements include statements, which involve risks and
uncertainties, regarding, among other things, (a) our projected sales,
profitability, and cash flows, (b) our growth strategy, (c) anticipated trends
in our industry, (d) our future financing plans, and (e) our anticipated needs
for, and use of, working capital. They are generally identifiable by use of the
words "may," "will," "should," "anticipate," "estimate," "plan," "potential,"
"project," "continuing," "ongoing," "expects," "management believes," "we
believe," "we intend," or the negative of these words or other variations on
these words or comparable terminology. In light of these risks and
uncertainties, there can be no assurance that the forward-looking statements
contained in this filing will in fact occur. You should not place undue reliance
on these forward-looking statements.



The forward-looking statements speak only as of the date on which they are made,
and, except to the extent required by federal securities laws, we undertake no
obligation to update any forward-looking statements to reflect events or
circumstances after the date on which the statements are made or to reflect the
occurrence of unanticipated events.



Overview



On July 30, 2021, Gushen, Inc., a Nevada corporation ("GSHN" or the "Company"),
Dyckmanst Limited, a company organized under the laws of the British Virgin
Islands ("Dyckmanst Limited"), and all shareholders of Dyckmanst Limited
immediately prior to the closing (collectively, the "Dyckmanst Limited
Shareholders", each, a "Dyckmanst Limited Shareholder") entered into a share
exchange agreement (the "Share Exchange Agreement"), pursuant to which the
Company acquired 100% of the issued and outstanding equity securities of
Dyckmanst Limited in exchange for 381,600,000 shares of common stock, par value
$0.0001 per share (the "Common Stock") of the Company (the "Share Exchange").
Immediately prior to the closing of the Share Exchange, two existing holders of
aggregated 30,000,000 shares of Series A preferred stock of the Company, par
value $0.0001 per share (the "Preferred Stock") delivered 29,000,000 shares of
Preferred Stock to the Company for cancellation ("the "Cancellation of Certain
Preferred Stock"), each Preferred Stock is convertible into 10 shares of Common
Stock. Prior to the Share Exchange, there were 29,018,750 shares of Common Stock
issued and outstanding. Immediately following the closing of the Share Exchange,
there are 410,618,750 shares  of Common Stock issued and outstanding and
1,000,000 shares of Preferred Stock issued and outstanding. Dyckmanst Limited
Shareholders collectively control 90.72% voting power of the Company on as
converted basis, with respect to all of the shares of Common Stock and Preferred
Stock, voting as a single class, with each share of Common Stock entitles to 1
vote and each share of Preferred Stock entitles to 10 votes. The Share Exchange
Agreement is incorporated by reference from the Current Report on Form 8-K/A
filed with the Securities and Exchange Commission (the "SEC") on August 6, 2021.



Immediately prior to entering into the Share Exchange Agreement with Dyckmanst
Limited and shareholders of Dyckmanst Limited, we were a shell company with no
significant asset or operation, we have never generated any revenue, and during
the period from November 2017 through March 2020, we were dormant. As a result
of the Share Exchange, we operate through a PRC affiliated entity, Beijing
Zhuoxun Century Culture Communication Co., Ltd. ("Zhuoxun Beijing"), located in
Beijing, China. Dyckmanst Limited does not have any substantive operations other
than holding Edeshler Limited, a Hong Kong company, which in return holding
Beijing Fengyuan Zhihui Education Technology Co., Ltd. ("Fengyuan Beijing"),
which controls Zhuoxun Beijing through certain contractual arrangements.



                                       19





As a holding company with no material operations of our own, we have reached
contractual arrangements dated February 5, 2021, which also known as VIE
Agreements, with Zhuoxun Beijing, a variable interest entity, or "VIE", and its
subsidiary (Beijing Zhuoxun Education Technology Co., Ltd.). Neither we nor our
subsidiary own any equity interests in the VIE. The VIE Agreements are designed
to provide Fengyuan Beijing, our wholly-owned subsidiary, with the power,
rights, and obligations equivalent in all material respects to those it would
possess as the principal equity holder of Zhuoxun Beijing, including absolute
control rights and the rights to the assets, property, and revenue of Zhuoxun
Beijing. This VIE structure is used to replicate foreign investment in
Chinese-based companies where Chinese law prohibits direct foreign investment in
the telecommunications sector. As a result of the direct ownership in Fengyuan
Beijing and the VIE Agreements, we are regarded as the primary beneficiary of
the VIE. The VIE Agreements are incorporated by reference from the Current
Report on Form 8-K filed with the SEC on August 6, 2021.



Zhuoxun Beijing provides family education resources to promote all-around education onsite in local communities organized by their regional collaborative education agency and offer parents easy access to a wide variety of courses online through Zhouxun Beijing's application.


Zhuoxun Beijing delivers onsite educational services through its nationwide
physical network of regional collaborative education agency. Zhuoxun Beijing
onsite educational services include programs such as individual development,
youth leadership development, and parenting schools, enabling in-person guidance
and interactions in classes. Zhuoxun Beijing has developed long-term business
relationships with around 18 regional education agencies around the country,
whom Zhuoxun Beijing provides systematic training and management for to ensure
to deliver high-quality and uniformed educational service system.



Zhuoxun Beijing provides online education through their mobile application,
Wisdom Lighthouse ("????") (formerly known as ZhuoXun App), which is geared
towards Chinese parents designed to help them acquire different family education
resources. Zhuoxun Beijing's products provide two sets of curricula: "Good
Parenting" ("????") and "Wise Parents" ("????"). "Good Parenting", focused on
child development, provides courses including EQ training, learning habits,
learning ability, parents-children communication, stages of puberty, etc. to
promote children's mental and psychological health. "Wise Parents" introduces
general strategies of family education to parents to help them better understand
and support children's growth and needs, whereby courses such as traditional
family values, improvement of parents' qualifications, and psychological
analysis are provided. Through Zhuoxun Beijing's mobile application, Zhuoxun
Beijing's users can, based on their own interest and needs, select courses that
suitable for them and obtain valuable knowledge and skills provided by Zhuoxun
Beijing's courses. Zhuoxun Beijing's users on mobile platform can use iPhone,
Android, iPad and other tablets to review the courses anywhere and anytime. As
of the date hereof, Zhuoxun Beijing has around 40,000 active users  on the
Wisdom Lighthouse app.



Zhuoxun Beijing's online family education mobile platform monetizes through
in-app purchases. Zhuoxun Beijing provides one free trial class of each course
for all the users. The remaining classes are available for purchase. Users are
able to view the first class for free before determining if to purchase the
remaining classes.



Zhuoxun Beijing's product Zhuoxun Anti-Addiction Cellphone ("Zhuoxun Cellphone")
is an intelligent terminal device. Dami Zhilian Information Technology Group
Co., Ltd, a technology company that develops and produces smartphones ("Dami
Zhilian"), customizes and produces Zhuoxun Cellphone according to the design
requirements set by Zhouxun Beijing. Zhuoxun Beijing does not own any
intellectual property in connection with Zhuoxun Cellphones. Zhuoxun Beijing
sells Zhuoxun Cellphones through regional collaborative education agency.
Zhuoxun Cellphone has primarily four functions including anti-addiction, myopia
prevention, security, and study assistance, for the purpose of managing
elementary and middle school students. Parents are able to personalize and
monitor their children's use of Zhuoxun Cellphone by setting screen auto-lock,
monitoring internet surfing, monitoring mobile application usage, monitoring
physical locations, etc.



                                       20




Critical Accounting Policies and Estimates





Basis of Presentation


The financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States ("U.S. GAAP").





Use of Estimates



The preparation of these consolidated financial statements in conformity with
U.S. GAAP requires management of the Company to make estimates and judgments
that affect the reported amounts of assets, liabilities, revenues, costs and
expenses, and related disclosures. On an on-going basis, the Company evaluates
its estimates based on historical experience and on various other assumptions
that are believed to be reasonable under the circumstances, the results of which
form the basis for making judgments about the carrying values of assets and
liabilities that are not readily apparent from other sources. Actual results may
differ from these estimates under different assumptions or conditions.
Identified below are the accounting policies that reflect the Company's most
significant estimates and judgments, and those that the Company believes are the
most critical to fully understanding and evaluating its consolidated financial
statements.



COVID-19 Outbreak



In March 2020, the World Health Organization declared coronavirus COVID-19 a
global pandemic. The COVID-19 pandemic has negatively impacted the global
economy, workforces, customers, and created significant volatility and
disruption of financial markets. It has also disrupted the normal operations of
many businesses, including ours and Zhuoxun Beijing's. This outbreak could
decrease spending, adversely affect demand for Zhuoxun Beijing's services and
harm Zhuoxun Beijing's business and results of operations. Since March 2020, as
different variants and subvariants of COVID-19 developed and spread in various
regions across China, PRC provincial and local governments have imposed various
forms of strict lockdowns, mass testing and extensive contact tracing measures
for extended periods of time. Recent examples  include lockdown measures put in
place by the local governments in Shenzhen, Guangdong Province, Changchun, Jilin
Province and City of Shanghai in March - May 2022. Zhuoxun Beijing's main
business would continue to be affected by China's anti-epidemic measures such as
restrictions on public gatherings during the COVID-19 pandemic. It is not
possible for us to predict the duration or magnitude of the adverse results of
the outbreak and its effects on Zhuoxun Beijing's business or results of
operations at this time.



Revenue Recognition



Zhuoxun Beijing recognizes revenues when its customer obtains control of
promised goods or services, in an amount that reflects the consideration which
Zhuoxun Beijing expects to receive in exchange for those goods or services.
Zhuoxun Beijing recognizes revenues following the five-step model prescribed
under ASU No. 2014-09: (i) identify contract(s) with a customer; (ii) identify
the performance obligations in the contract; (iii) determine the transaction
price; (iv) allocate the transaction price to the performance obligations in the
contract; and (v) recognize revenues when (or as) it satisfies the performance
obligation.



Revenues are recognized when control of the promised goods or services is
transferred to its customers, which may occur at a point in time or over time
depending on the terms and conditions of the agreement, in an amount that
reflects the consideration we expect to be entitled to in exchange for those
goods or services.


Zhuoxun Beijing identified the following performance obligations for each type of contract:





Training Revenue



Zhuoxun Beijing's onsite training course service primarily includes assigning
instructors, providing onsite classes and presenting training materials to the
course participants who attend the classes. The series of tasks as discussed
above are interrelated and are not separable or distinct as the customers cannot
benefit from the standalone task.



Zhuoxun Beijing's online training course service primarily includes courseware
or videos which are already published on the website. Other than providing the
access, there are no bundle or multiple separable and distinct tasks.



According to ASC 606-10-25-19, there is one performance obligation for the training course service.





                                       21





Mobile Phone Revenue



Zhuoxun Beijing's sales contracts of anti-addiction mobile phone device provide
that it provides multiple delivery of the product specified in the contracts.
The contacts identify the quantity, product model, product type and unit price
of the product that will be sold to Zhuoxun Beijing's customers. The contracts
allow the customers to place separate orders within the credit limit as
specified in the contracts. The delivery is based on the quantity of customers'
order. Zhuoxun Beijing's customers can benefit from the mobile phone devices
every time it delivers to them. Therefore, the delivery of the products is
separately identifiable and distinct.



Hence, there are multiple performance obligations in each of the sale contracts of anti-addiction mobile phone device.

Practical expedients and exemption





Zhuoxun Beijing has not occurred any costs to obtain contracts, and does not
disclose the value of unsatisfied performance obligations for contracts with an
original expected length of one year or less.



Other service income is earned when services have been rendered.





Income Taxes



We account for income taxes using the liability method. Under this method,
deferred tax assets and liabilities are determined based on the difference
between the financial reporting and tax bases of assets and liabilities using
enacted tax rates that will be in effect in the period in which the differences
are expected to reverse. The Company records a valuation allowance against
deferred tax assets if, based on the weight of available evidence, it is
more-likely-than-not that some portion, or all, of the deferred tax assets will
not be realized. The effect on deferred taxes of a change in tax rates is
recognized in income in the period that includes the enactment date.



We apply ASC 740, Accounting for Income Taxes, to account for uncertainty in
income taxes and the evaluation of a tax position is a two-step process. The
first step is to determine whether it is more likely than not that a tax
position will be sustained upon examination, including the resolution of any
related appeals or litigation based on the technical merits of that position.
The second step is to measure a tax position that meets the more-likely-than-not
threshold to determine the amount of benefit to be recognized in the financial
statements. A tax position is measured at the largest amount of benefit that is
greater than 50 percent likelihood of being realized upon ultimate settlement.
Tax positions that previously failed to meet the more-likely-than-not
recognition threshold should be recognized in the first subsequent period in
which the threshold is met. Previously recognized tax positions that no longer
meet the more-likely-than-not criteria should be de-recognized in the first
subsequent financial reporting period in which the threshold is no longer met.



Foreign Currency and Foreign Currency Translation





The functional currency of the Company is the United States dollar ("US
dollar"). Fengyuan Beijing, Zhuoxun Beijing and Zhuoxun Beijing's subsidiaries,
all of which are based in PRC, use the local currency, the Chinese Yuan ("RMB"),
as their functional currencies. An entity's functional currency is the currency
of the primary economic environment in which it operates, normally that is the
currency of the environment in which the entity primarily generates and expends
cash. Management's judgment is essential to determine the functional currency by
assessing various indicators, such as cash flows, sales price and market,
expenses, financing and inter-company transactions and arrangements.



Foreign currency transactions denominated in currencies other than the
functional currency are translated into the functional currency using the
exchange rates prevailing at the dates of the transactions. Monetary assets and
liabilities denominated in foreign currencies at the balance sheet date are
re-measured at the applicable rates of exchange in effect at that date. Gains
and losses resulting from foreign currency re-measurement are included in the
statements of comprehensive loss.



The consolidated financial statements are presented in U.S. dollars. Assets and
liabilities are translated into U.S. dollars at the current exchange rate in
effect at the balance sheet date, and revenues and expenses are translated at
the average of the exchange rates in effect during the reporting period.
Stockholders' equity accounts are translated using the historical exchange rates
at the date the entry to stockholders' equity was recorded, except for the
change in retained earnings during the period, which is translated using the
historical exchange rates used to translate each period's income statement.
Differences resulting from translating functional currencies to the reporting
currency are recorded in accumulated other comprehensive income in the
consolidated balance sheets.



                                       22




Translation of amounts from RMB into U.S. dollars has been made at the following exchange rates:





Balance sheet items, except for equity accounts
March 31, 2022                                    RMB  6.3393 to $1
December 31, 2021                                 RMB  6.3726 to $1

Income statement and cash flows items For the three months ended March 31, 2022 RMB 6.3478 to $1 For the three months ended March 31, 2021 RMB 6.4817 to $1 For the six months ended March 31, 2022

RMB  6.3694 to $1
For the six months ended March 31, 2021           RMB  6.5526 to $1

Impairment of Long-lived Assets





In accordance with ASC 360-10-35, the Company reviews the carrying values of
long-lived assets for impairment whenever events or changes in circumstances
indicate that the carrying value of an asset may not be recoverable. Based on
the existence of one or more indicators of impairment, the Company measures any
impairment of long-lived assets using the projected discounted cash flow method
at the asset group level. The estimation of future cash flows requires
significant management judgment based on the Company's historical results and
anticipated results and is subject to many factors. The discount rate that is
commensurate with the risk inherent in the Company's business model is
determined by its management. An impairment loss would be recorded if the
Company determined that the carrying value of long-lived assets may not be
recoverable. The impairment to be recognized is measured by the amount by which
the carrying values of the assets exceed the fair value of the assets. No
impairment has been recorded by the Company as of December 31, 2021 and
September 30, 2021.



Credit risk



Financial instruments that potentially subject the Company to a significant
concentration of credit risk consist primarily of cash and cash equivalents. As
of December 31, 2021 and 2020, substantially all of the Company's cash and cash
equivalents were held by major financial institutions located in the PRC, which
management believes are of high credit quality.



For the credit risk related to trade accounts receivable, the Company performs
ongoing credit evaluations of its customers and, if necessary, maintains
reserves for potential credit losses. Historically, such losses have been within
management's expectations.



                                       23




Fair Value of Financial Instruments

U.S. GAAP establishes a three-tier hierarchy to prioritize the inputs used in
the valuation methodologies in measuring the fair value of financial
instruments. This hierarchy also requires an entity to maximize the use of
observable inputs and minimize the use of unobservable inputs when measuring
fair value. The three-tier fair value hierarchy is:



Level 1 - observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2 - include other inputs that are directly or indirectly observable in the market place

Level 3 - unobservable inputs which are supported by little or no market activity





The carrying value of the Company's financial instruments, including cash and
cash equivalents, accounts and other receivables, other current assets, accounts
and other payables, and other short-term liabilities approximate their fair
value due to their short maturities.



In accordance with ASC 825, for investments in financial instruments with a
variable interest rate indexed to performance of underlying assets, the Company
elected the fair value method at the date of initial recognition and carried
these investments at fair value. Changes in the fair value are reflected in the
accompanying consolidated statements of operations and comprehensive loss as
other income (expense). To estimate fair value, the Company refers to the quoted
rate of return provided by banks at the end of each period using the discounted
cash flow method. The Company classifies the valuation techniques that use these
inputs as Level 2 of fair value measurements.



As of December 31, 2021 and 2020, the Company had no investments in financial instruments.





Results of Operations



Comparison of Three Months Ended March 31, 2022 and 2021





The following table sets forth key components of our results of operations
during the three months ended March 31, 2022 and 2021, both in dollars and as a
percentage of our revenue.



                                                           Three Months Ended March 31,
                                                      2022                             2021
                                                               %                                 %
                                             Amount        of Revenue         Amount         of Revenue
Revenue                                    $  445,268           100.00     $     19,331           100.00
Cost of revenue                              (285,998 )         (64.23 )        (81,854 )        (423.43 )
Gross profit                                  159,270            35.77          (62,523 )        (323.43 )
Selling expenses                             (425,737 )         (95.61 )     (1,923,611 )      (9,950.91 )
General and administrative expenses          (346,039 )         (77.71 )       (586,707 )      (3,035.06 )
Loss from operations                         (612,506 )        (137.56 )     (2,572,841 )     (13,309.40 )
Other income                                    2,729             0.61            7,976            41.26
Net loss before income taxes                 (609,777 )        (136.95 )     (2,564,865 )     (13,268.14 )
Income tax benefit                                  -                -     

     74,852           387.21
Net loss                                   $ (609,777 )        (136.95 )   $ (2,490,013 )     (12,880.93 )




                                       24





Revenue.



The Company's revenue was increased from $19,331 to $609,777 during the three
months ended March 31, 2022 compared with the same period in 2021. Due to the
COVID-19 pandemic and restriction policy imposed by the government, the Company
stopped offering the offline training since earlier 2021. During the second half
of 2021, the offline training resumed with limited availability due to the
impact from the ongoing COVID-19 pandemic. Consequently, the revenue during the
three months ended March 31, 2022 was significantly more than the same period in
2021.



Cost of revenue.



Our cost of revenue was $285,998 and $81,854 for the three months ended March
31, 2022 and 2021, respectively. The increase was in line with the increase

of
revenue.


Gross profit and gross margin.





Our gross profit was $159,270 for the three months ended March 31, 2022,
compared with a gross loss of $62,522 for the same period in 2021. Gross profit
as a percentage of revenue (gross margin) was 35.77% for the three months ended
March 31, 2022, compared to a gross loss of 323.43% for the same period in

2021.



Selling expenses.



Our selling expenses consist primarily of compensation and benefits to our
expense related to the revenue, such as advertising fee, marketing fees. Our
selling expenses decreased by $1,497,874 to $425,737 for the three months ended
March 31, 2022, compared to $1,923,611 for the same period in 2021. We adjusted
the strategy by reducing our own sales employees. The effect of the COVID-19
pandemic hampered the Company's main business operations and led to adjustment
by the Company of its market layout since late 2021, resulting in the reduction
of expenditure from marketing and service fees. Consequently, the selling
expenses during the three months ended March 31, 2022 was significantly less
than the same period in 2021.



                                                    Three Months ended March 31,
                                2022                           2021                      Fluctuation
                         Amount           %           Amount            %            Amount            %

Salary and welfare 169,035 39.70 379,511 19.73 (210,476 ) (55.46 ) Advertising Fees

                -             -          58,812          3.06          (58,812 )     (100.00 )
Conference Fees                 -             -          17,387          0.90          (17,387 )     (100.00 )
Marketing fee              97,459         22.89         322,684         16.77         (225,225 )      (69.80 )
Others                    159,243         37.40       1,145,217         

59.53 (985,974 ) (86.09 ) Total Selling Expense $ 425,737 100.00 $ 1,923,611 100.00 $ (1,497,874 ) (77.87 )






                                       25




General and administrative expenses.





Our general and administrative expenses consist primarily of compensation and
benefits to our general management, finance and administrative staff,
professional fees and other expenses incurred in connection with general
operations. Our general and administrative expenses decreased by $240,668 to
$346,039 for the three months ended March 31, 2022, compared to $586,707 for the
same period in 2021.



                                                  Three Months ended March 31,
                                2022                          2021                    Fluctuation
                         Amount           %          Amount           %           Amount           %
Salary and welfare        139,383         40.28       229,546         39.12        (90,163 )      (39.28 )
Depreciation and
amortization               17,448          5.04        27,685          4.72        (10,237 )      (36.98 )
Rent                       66,093         19.10        38,439          6.55         27,654         71.94
Profession fee                  -             -       150,987         25.73       (150,987 )     (100.00 )
Others                    123,115         35.58       140,050         23.87        (16,935 )      (12.09 )
Total G&A Expenses      $ 346,039        100.00     $ 586,707        100.00     $ (240,668 )      (41.02 )




Income tax benefit.


Our Income tax benefit was nil for the three months ended March 31, 2022 and $74,852 for the same period in 2021.





Net loss.



As a result of the cumulative effect of the factors described above, our net
loss was $609,777 and $2,490,013 for the three months ended March 31, 2022

and
2021, respectively.


Comparison of Six Months Ended March 31, 2022 and 2021

The following table sets forth key components of our results of operations during the six months ended March 31, 2022 and 2021, both in dollars and as a percentage of our revenue.





                                                             Six Months Ended March 31,
                                                       2022                              2021
                                                                 %                                 %
                                              Amount         of Revenue         Amount         of Revenue
Revenue                                    $    541,446           100.00     $  1,280,803           100.00
Cost of revenue                                (347,291 )         (64.14 )       (843,133 )         (65.83 )
Gross profit                                    194,155            35.86          437,670            34.17
Selling expenses                             (1,430,181 )        (264.14 )     (4,006,454 )        (312.81 )

General and administrative expenses            (738,214 )        (136.34 ) 

   (1,088,713 )         (85.00 )
Loss from operations                         (1,974,240 )        (364.62 )     (4,657,497 )        (363.64 )
Other income                                      4,009             0.74           20,207             1.58

Net loss before income taxes                 (1,970,231 )        (363.88 ) 

   (4,637,290 )        (362.06 )
Income tax benefit                                    -                -           74,852             5.84
Net loss                                   $ (1,970,231 )        (363.88 )   $ (4,562,438 )        (356.22 )




                                       26





Revenue.



The Company's revenue decreased from $1,280,803 to $541,446 during the six
months ended March 31, 2022, compared with the same period in 2021. Due to the
COVID-19 pandemic and restriction policy imposed by the government, the Company
stopped offering the offline training since earlier 2021. During the second half
of 2021, the offline training resumed with limited availability due to the
impact from the ongoing COVID-19 pandemic. Consequently, the revenue during the
six months ended March 31, 2022 was significantly less than the same period in
2021 as the Company was in full scale operation during the period from October
2020 to December 2020 before the offline training was stopped due to the
restriction policy.



Cost of revenue.


Our cost of revenue was $347,291 and $843,133 for the six months ended March 31, 2022 and 2021, respectively. The decrease was in line with the decrease of revenue.

Gross profit and gross margin.





Our gross profit was $194,155 for the six months ended March 31, 2022, compared
with a gross profit of $437,671 for the same period in 2021. Gross profit as a
percentage of revenue (gross margin) was 35.86% for the six months ended March
31, 2022, compared to a gross profit of 34.17% for the same period in 2021.




Selling expenses.



Our selling expenses consist primarily of compensation and benefits to our
expense related to the revenue, such as advertising fee, marketing fees. Our
selling expenses decreased by $2,576,273 to $1,430,181 for the six months ended
March 31, 2022, compared to $4,006,454 for the same period in 2021. We adjusted
the strategy by reducing our own sales employees. The effect of the COVID-19
pandemic hampered the Company's main business operations  and led to adjustment
by the Company of its market layout since late 2021, resulting in the reduction
of expenditure  from marketing and service fees. Consequently, the selling
expenses during the six months ended March 31, 2022 was significantly less than
the same period in 2021.



                                                      Six Months ended March 31,
                                 2022                            2021                      Fluctuation
                          Amount            %           Amount            %

           Amount            %
Salary and welfare          332,906         23.28         814,710         42.35         (481,804 )      (59.14 )
Advertising Fees                  -             -         108,124          5.62         (108,124 )     (100.00 )
Conference Fees               1,389          0.10          52,320          2.72          (50,931 )      (97.35 )
Marketing fee               270,036         18.88         859,312         44.67         (589,276 )      (68.58 )
Others                      825,850         57.74       2,171,988       

112.91 (1,346,138 ) (61.98 ) Total Selling Expense $ 1,430,181 100.00 $ 4,006,454 208.28 $ (2,576,273 ) (64.30 )

General and administrative expenses.





Our general and administrative expenses consist primarily of compensation and
benefits to our general management, finance and administrative staff,
professional fees and other expenses incurred in connection with general
operations. Our general and administrative expenses decreased by $350,499 to
$738,214 for the six months ended March 31, 2022, compared to $1,088,713 for the
same period in 2021.



                                                    Six Months ended March 31,
                                2022                           2021                     Fluctuation
                         Amount           %           Amount            %           Amount           %
Salary and welfare        358,084        103.48         500,802         85.36       (142,718 )      (28.50 )
Depreciation and
amortization               29,416          8.50          54,994          9.37        (25,578 )      (46.51 )
Rent                      119,825         34.63          61,321         10.45         58,504         95.41
Profession fee             63,932         18.48         259,793         44.28       (195,861 )      (75.39 )
Others                    166,957         48.25         211,803         

36.10 (44,846 ) (21.17 ) Total G&A Expenses $ 738,214 213.33 $ 1,088,713 185.56 $ (350,499 ) (32.19 )






                                       27





Income tax benefit.


Our Income tax benefit were nil for the six months ended March 31, 2022 and $74,852 for the same period in 2021.





Net loss.



As a result of the cumulative effect of the factors described above, our net
loss was $1,970,231 and $4,562,438 for the six months ended March 31, 2022

and
2021, respectively.


Liquidity and Capital Resources





The following table sets forth a summary of our cash flows for the periods
indicated:



                                                                     Six Months Ended
                                                                         March 31,
                                                                   2022             2021

Net cash used in operating activities                          $ (1,393,963 )   $ (2,463,109 )
Net cash used in investing activities                               (10,971 )        (92,797 )
Net (decrease) increase in cash and cash equivalents             (1,404,934 )     (2,555,906 )
Effect of exchange rate changes on cash and cash equivalents         30,949

195,428


Cash and cash equivalents at the beginning of period              2,659,622

7,134,106


Cash and cash equivalents at the end of period                 $  1,285,637
$  4,773,628

As of March 31, 2022, we had cash and cash equivalents of $1,285,637. To date, we have financed our operations primarily through borrowings from our stockholders, related and unrelated parties.





Going Concern Uncertainties


The accompanying consolidated financial statements have been prepared assuming we will continue as a going concern.

As of March 31, 2022, we had working capital deficit of $ $7,030,514.





As of March 31, 2022, our cash balance was $1,285,126 and our current
liabilities exceeded current assets by $7,030,514 which together with continued
losses from operations raises substantial doubt about our ability to continue as
a going concern. The Company's operating results for future periods are subject
to uncertainties and it is uncertain if the management will be able to achieve
profitability and continued growth for the foreseeable future. If the management
is not able to increase revenue and manage operating expenses in line with
revenue forecasts, the Company may not be able to achieve profitability.



The Company's actions to improve operation efficiency, cost reduction, and
enhance core cash-generating business include the following: seeking advances
from the major shareholders, pursuing additional public and/or private issuance
of securities, and looking for strategic business partners to optimize our

operations.



                                       28





We have considered whether there is substantial doubt about our ability to
continue as a going concern due to our working capital deficit of $7,030,514,
accumulated deficit of $4,578,091 and net losses incurred during the six months
ended March 31, 2022 and 2021.



In evaluating if there is substantial doubt about our ability to continue as a
going concern, we have certain plans to mitigate these adverse conditions and
increase the liquidity of the Company and are trying to alleviate the going
concern risk through (1) increasing cash generated from operations by
controlling operating expenses and increasing more live steaming e-commerce
events to bring up e-commerce revenue, (2) financing from domestic banks and
other financial institutions, and (3) equity or debt financing.



On an on-going basis, the Company will also receive financial support commitments from the Company's related parties.


Our continued operations are highly dependent upon our ability to increase
revenues and if needed complete equity and/or debt financing. However, if we are
unable to obtain the necessary additional capital on a timely basis and on
acceptable terms, we may be required to delay, scale back or eliminate some or
all of our planned operations and may be unable to repay debt obligations or
respond to competitive market pressures, which will have a material adverse
effect upon our business, prospects, financial condition and results of
operations. Under such circumstance, we may be required to delay, scale back or
eliminate some or all of our planned operations, which may have a material
adverse effect on our business, results of operations and ability to operate as
a going concern.



Operating Activities



Net cash used in operating activities was $1,393,963 for the six months ended
March 31, 2022, as compared to $2,463,109 net cash used in operating activities
for the six months ended March 31, 2021. The net cash provided by operating
activities for the six months ended March 31, 2022 was mainly due to our net
loss of $1,970,231, partially offset by the increase in amortization of prepaid
expenses of $320,141, the increase in other receivable of $100,292, and the
increase in advance from clients of $1,047,413. The net cash provided by
operating activities for the six months ended March 31, 2021 was mainly due to
our net loss of $4,562,438, partially offset by the increase in amortization of
prepaid expenses of $1,320,944, the increase in other receivable of $ 1,939,092,
and the decrease in advance from clients of $1,047,413.



                                       29





Investing Activities



Net cash used in investing activities was $10,971 for the six months ended March
31, 2022, as compared to $92,797 for the six months ended March 31, 2021. The
net cash used in investing activities for the six months ended March 31, 2021
was mainly attributable to purchase of property, plant and equipment.



Off-Balance Sheet Arrangements

As of March 31, 2022 and December 31, 2021, we did not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

Critical Accounting Principles


The preparation of consolidated financial statements in accordance with US GAAP
requires the Company's management to make estimates and assumptions that affect
the reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the date of the consolidated financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results can, and in many cases will, differ from those estimates. We have
not identified any critical accounting policies.



Limited Operating History; Need for Additional Capital





There is limited historical financial information about the Company on which to
base an evaluation of its performance. There is no guarantee on the continued
success in its business operations. The business is subject to risks inherent in
the establishment of a new business enterprise, including limited capital
resources, a narrow client base, limited sources of revenue, and possible cost
overruns due to the price and cost increases in supplies and services.



Without additional funding, management believes that the Company will not have
sufficient funds to meet its obligations beyond one year after the date our
condensed consolidated financial statements are issued. These conditions give
rise to substantial doubt as to our ability to continue as a going concern.



The Company has been, and intend to continue, working toward identifying and
obtaining new sources of financing. To date it has been dependent on related
parties for its source of funding. No assurances can be given that it will be
successful in obtaining additional financing in the future. Any future financing
that it may obtain may cause significant dilution to existing stockholders. Any
debt financing or other financing of securities senior to Common Stock that it
is able to obtain will likely include financial and other covenants that will
restrict its flexibility. Any failure to comply with these covenants would have
a negative impact on its business, prospects, financial condition, results

of
operations and cash flows.



If adequate funds are not available, it may be required to delay, scale back or
eliminate portions of Zhuoxun Beijing's operations or obtain funds through
arrangements with strategic partners or others that may require us to relinquish
rights to certain of our assets. Accordingly, the inability to obtain such
financing could result in a significant loss of ownership and/or control of our
assets and could also adversely affect the Company's ability to fund our
continued operations and expansion efforts.



During the next 12 months, the Company expects to incur the same amount of
expenses each month. However, as Zhuoxun Beijing works to expand its operations,
it expects to incur significant research, marketing and development costs and
expenses on Zhuoxun Beijing's online service platforms that meet the constantly
evolving industry standards and consumer demands.



                                       30

© Edgar Online, source Glimpses