Guild Esports Plc announced that it has strengthened its senior leadership team with three senior management hires to support the next stage of the company's growth. These three hires have been introduced by Jasmine Skee, whose appointment as Chief Executive Officer of Guild became effective at the start of 2023. Luke Jones has been appointed Director of Esports and Gaming at the company, effective from 30 January 2023.

Mr. Jones has considerable experience in the esports sector, previously working as Senior Gaming and Esports Manager at Formula One team Red Bull Racing and at Red Bull Technology, where he was responsible for leading strategic planning, new business development and execution of Red Bull Racing's esports and gaming programme across all platforms. His additional experience includes Digital Partnerships Director at live event company Live Nation Entertainment, where he delivered integrated advertising solutions across its digital network and as Digital Account Manager at multimedia company Bauer Media Group. Nick Westwood has been appointed Senior Vice President of Creative and Strategy at the company, effective immediately. Mr. Westwood has joined Guild on a permanent basis following a period providing creative consultancy.

Mr. Westwood joins from RYFX Media, where he worked with and delivered events and production for major sports and esports organisations. Prior to this he held senior content and creative executive roles, and positions at leading media companies including NBC, Universal, Sky UK and ITN. Georgia Morison will assume the role of Head of Events and HQ at the company, with the appointment to take effect from 6 February.

Ms. Morison has an impressive background in events management, gained from her experience as Head of Premium Services at the O2 Arena in London for Levy UK and as Logistics Co-ordinator at brand experience agency Jack Morton Worldwide. Ms. Morison also benefits from deep knowledge of the esports sector gained from her senior role at Gfinity, leading events for high profile clients including the Formula One Esports Series, ePremier League, FUT Champions World Cup and Call of Duty World League. The new appointees will report directly into CEO Jasmine Skee.