Fitch Ratings has affirmed Grupo Televisa S.A.B's (Televisa) Long-Term Foreign and Local Currency Issuer Default Ratings (IDR) at 'BBB+', and National Long-Term Rating at 'AAA(mex)'.

The Rating Outlook is Stable. Fitch has also affirmed the company's foreign and local currency senior unsecured debt ratings at 'BBB+'/'AAA(mex)', respectively.

Televisa's ratings incorporate the company's strong competitive position as an important player in the Mexican telecommunications industry. The company has a diversified service portfolio of pay-TV, Voice and Broadband services, which generates a defensible, stable and predictable cashflow. The ratings reflect Fitch's expectation that Televisa will maintain a strong liquidity position, a net debt-to-EBITDA ratio near 2.0x, and that the company will primarily use proceeds from the TelevisaUnivision merger transaction to pay down debt. The negative ongoing secular threats and challenges for pay-TV, more competition in the industry and its high gross leverage levels for the rating category temper the ratings.

Key Rating Drivers

Strengthening Financial Structure: Fitch forecasts an improvement in the company's gross and net leverage to 3.6x and 2.1x at YE 2023. This compares to 4.4x and 2.3x, respectively at YE 2022. Televisa's gross leverage level should continue declining as the company uses proceeds from the TelevisaUnivision merger transaction to pay down debt. During 2022, Televisa prepaid around MXN 16.7 billion of debt. For 2023, Fitch expects around MXN9.5 billion of debt reduction; the gross leverage level should trend to around 3.4x as of YE 2024.

Competitive Environment: Fitch believes Televisa is well positioned to address the increasing industry competitive pressures due to the company's scale, network penetration level and its continuous investment strategy in network deployment. Televisa had around 19 million of homes passed as of YE 2022, and its strategy is to increase by nearly 1 million the homes passed during 2023 while maintaining a capital intensity ratio near 18%.

Fitch expects that broadband demand should continue to drive Televisa's revenue and EBITDA growth. Fitch anticipates Televisa will be able to maintain a lead position in pay-TV and a second position in fixed broadband. However, high competition, lower disposable income and high inflation pressures could limit EBITDA growth in the near term.

Growth Opportunities to Continue: Low broadband penetration in Mexico of around 70%, according to December 2021 data from the Instituto Federal de Telecomunicaciones (IFT), translates into growth opportunities for the company. Televisa will focus its resources on growing its Cable and Sky segments while continuing its exposure to the media industry. Televisa owns a large stake in a U.S. based company (approximately 45% in TelevisaUnivision), which benefits from scale and synergies. TelevisaUnivision will pursue innovation and growth through digital platforms.

Stable Cash Flow generation: Cashflow generation is defensible, stable and predictable. Telecom segments are more resilient to downturns than other sectors, given the integration nature of the cable packages for video, voice and broadband services. Telecom operators benefit from relative stable spending and the increased demand for digital connectivity. Going forward, Fitch expects Televisa will generate around MXN18 billion of cash flow from operations (CFO).

Strong Market Position: Televisa is the leading provider of Pay TV with a 62.4% subscriber market share and the second-largest fix broadband operator with 25.9% subscriber market share, behind America Movil with 40.8% subscriber market share, according to December 2021 data from the IFT. The company has a diversified service portfolio of video, voice and broadband services. Revenue growth in its Cable segment is mainly due to growth in its internet service. Televisa's strong business position and network penetration enables EBITDA margins above 33%.

Free Cash-flow Turnaround: Fitch forecasts Televisa's FCF to turn neutral in 2023 as the company's capital to revenue ratio falls to 18% in 2023 and 2024 from 25% in 2022. This level of capex is manageable for Televisa's expected CFO. Fitch incorporates an annual dividend payment of around MXN1 billion during 2023-2025. The company is expected to maintain its commitment to a conservative financial structure.

Portfolio Realignment: Televisa continues to realign its portfolio. The company is in the process of spinning-off its Other Business segment, which includes the soccer team America, the Azteca stadium, the gaming operations and magazine publishing and distribution. The company plans to create a new controlling entity that will be listed on the Mexican stock exchange. Fitch does not expect any debt reduction for this transaction.

In 2022, Televisa completed the merger of its Content segment to the U.S. broadcaster, Univision, creating TelevisaUnivision. Televisa received USD3.2 billion in cash, USD750 million in TelevisaUnivision common equity and USD750 million in Series B preferred equity with an annual dividend of 5.5%. Televisa now owns approximately 45% stake in TelevisaUnivision.

Manageable FX Exposure: The company has an important amount of its cash and equivalents in U.S. dollar and also hedges the coupon payments of its U.S. dollar denominated debt, as well as some of its U.S. dollar capex. Televisa's cashflow generation is mainly MXN denominated and 70% of its debt is denominated in U.S. dollars as of Dec. 31, 2022.

Derivation Summary

Televisa's credit profile is supported by its business position as the largest pay-TV provider and the second largest in fix broadband in Mexico, in terms of subscribers. Televisa's competitive position and financial profile compare favorably with other industry peers such as Total Play Telecomunicaciones (BB-/Stable), and Axtel (BB-/Negative). Televisa has greater scale and diversification than Total Play.

Fitch expects Total Play to continue gaining market share from much larger incumbents over the next few years as the company increases its subscriber penetration. Regarding Axtel, the company is an undiversified fixed-line provider, has a smaller scale and lower margins. Axtel reorganized itself into a service unit and infrastructure unit.

Televisa is rated one notch below America Movil (A-/Positive) and Comcast (A-/Stable). America Movil has a stronger financial structure, lower net leverage, higher degree of geographic diversification with leading positions in mobile and fixed throughout Latin America, as well as in Central Europe. Comcast is the largest video, broadband and voice provider to residential and business customers in the U.S. The company has a mix of assets within the media and entertainment sector. Comcast has sufficient financial flexibility and capacity to maintain a leverage at or under 2.5x.

Key Assumptions

Total revenue to decrease around 1% due to the spin-off of other business segment;

EBITDA margins near 35%;

Around USD400 million of debt redemption;

Cable and SKY segment RGU to grow around 2% during 2023;

Capex of around MXN13.3 billion in 2023 and 2024;

Dividends of around MXN1,000 million during 2023-2025;

Approximately USD100 million of share buybacks;

The company spin off its other business segment.

RATING SENSITIVITIES

Factors that could, individually or collectively, lead to positive rating action/upgrade:

The possibility of any positive rating action in the short to medium term remains limited given the company's elevated leverage profile and reduction in geographic revenue diversification.

Factors that could, individually or collectively, lead to negative rating action/downgrade:

Loss in market share and pressured operating margins due to competition in its Cable and Sky segment operations;

Sizable acquisitions without any clear indication of EBITDA improvement to mitigate the negative financial impact;

Expectation of net leverage above 2.5x and gross leverage above 3.5x over the medium to long term;

Dividends above historical levels;

Higher MXN depreciation could pressure the rating;

A downgrade in Mexico's Country Ceiling.

Best/Worst Case Rating Scenario

International scale credit ratings of Non-Financial Corporate issuers have a best-case rating upgrade scenario (defined as the 99th percentile of rating transitions, measured in a positive direction) of three notches over a three-year rating horizon; and a worst-case rating downgrade scenario (defined as the 99th percentile of rating transitions, measured in a negative direction) of four notches over three years. The complete span of best- and worst-case scenario credit ratings for all rating categories ranges from 'AAA' to 'D'. Best- and worst-case scenario credit ratings are based on historical performance. For more information about the methodology used to determine sector-specific best- and worst-case scenario credit ratings, visit https://www.fitchratings.com/site/re/10111579.

Liquidity and Debt Structure

Strong Liquidity Profile: Televisa's liquidity position and financial flexibility are expected to remain strong over the rating horizon. Televisa has a cash balance of MXN51.1 billion that comfortably covers MXN1.6 billion of the current portions of long-term debt as of YE 2022. The debt maturity profile is well spread, without any sizable bullet maturity concentration. Total debt, excluding lease liabilities under IFRS16 amounted to MXN108.6 billion as of YE 2022 and consists of MXN105.2 billion of bank debt and capital market debt and MXN3.4 billion related to lease liabilities.

Fitch expects that Televisa will continue to use the proceeds from the TelevisaUnivision transaction to pay down debt, and that the company will be able to maintain a net leverage level (pre-IFRS16) below 2.0x. Televisa has an undrawn committed credit facility with a syndicate of banks for USD650 million and has proven good access to international and domestic capital markets, which further bolsters its financial flexibility.

Issuer Profile

Televisa is the leading provider of pay TV with a 62.4% subscriber market share and the second-largest fixed broadband operator with 25.9% subscriber market share in Mexico according to December 2021 data from IFT.

REFERENCES FOR SUBSTANTIALLY MATERIAL SOURCE CITED AS KEY DRIVER OF RATING

The principal sources of information used in the analysis are described in the Applicable Criteria.

ESG Considerations

Unless otherwise disclosed in this section, the highest level of ESG credit relevance is a score of '3'. This means ESG issues are credit-neutral or have only a minimal credit impact on the entity, either due to their nature or the way in which they are being managed by the entity. For more information on Fitch's ESG Relevance Scores, visit www.fitchratings.com/esg.

(C) 2023 Electronic News Publishing, source ENP Newswire