GRUPO MODELO, S.A.B. DE C.V.

MEETING CALL

By resolution of the Board of Directors of Grupo Modelo, S.A.B. de C.V., the Company's shareholders are hereby invited to attend the Annual General Ordinary Shareholders' Meeting to be held on April 18, 2013 at 1:00 pm, at the Ball Room A and B in the Mexico City Westin Hotel, located at Javier Barros Sierra No.540, Colonia Lomas de Santa Fe, 01210, in order to discuss the following issues:

AGENDA

I. Board of Directors' report regarding the fiscal year ended on December 31, 2012, in terms of Article 28 section IV of the Market and Securities Law (Ley del Mercado de Valores) and other related governing regulations. Resolutions in such regard.
II. Report regarding the situation of the fund destined for stock buyback, and proposal, and approval if applicable, of the maximum amount of funds that may be used for stock buyback during fiscal year 2013. Resolutions in such regard.
III. Compensation to the Proprietary and Alternate members of the Board of Directors, Secretary, and Alternate
Secretary of the Company. Resolution in such regard.
IV. Appointment or ratification, as the case may be, of the Proprietary or Alternate members of the Board of Directors of the Company; as well as the Secretary and Alternate Secretary of the Company. Resolutions in such regard.
V. Appointment or ratification, as the case may be, of the members of the Executive Committee of the Company.
Resolutions in such regard.
VI. Appointment or ratification, as the case may be, of the Presidents of the Audit, Corporate Practices and Finance
Committees of the Company. Resolutions in such regard.
VII. Appointment of the delegates that will execute the resolutions adopted in this Meeting, and in such case, will formalize them as required.
In order to be able to attend the Meeting, the shareholders shall deposit in the Company's "Torre Acuario" offices, located at Javier Barros Sierra No. 555, 6th floor, Colonia Zedec Santa Fe, Delegación Álvaro Obregón, C.P. 01210, México, City, no later than April 17, 2013, the share certificates or the deposit receipts issued by a national or foreign financial institution, or by S. D. Indeval, S.A. de C. V., Institución para el Depósito de Valores. Upon receipt of the aforementioned documents, an admission pass will be issued to such shareholders registered in the Company's Shares Registry Book. Such admission pass will need to be handed over in order to attend the Meeting.
The brokerage houses are reminded to present a list containing the name, address, nationality, and number of shares owned by the shareholders they represent.
Mexico City, March 22, 2013.
Margarita Hugues Vélez, Secretary of the Board of Directors.
JAVIER BARROS SIERRA NO. 555 * PISO 6 * COLONIA SANTA FÉ. * 01210 MÉXICO, D. F TEL.: 22-66-00-00 FAX: 22-66-42-92 Y 22-66-00-00 www.gmodelo.com.mx

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