GrowLife, Inc. announced that it has appointed Thom Kozik as its newest member of the company’s board of directors. Well regarded as a disruptive influence for innovation, Kozik has led or assisted global organizations large and small to discover new sources of revenue, areas of efficiency, and unknown markets and products. In his more than 30 years experience with corporations such as Marriott International, Microsoft, Yahoo, and Atari, along with several startups, he has held executive roles in marketing, business development, and product development. Over the past decade Kozik’s core focus has been the behavioral economics of online consumers and communities, and methods to maximize their lifetime value, and leveraging technology to reduce acquisition costs while increasing retention.