Chalice Brands Ltd. announced that it has appointed Gary Zipfel to the Company's Board of Directors, effective January 18, 2023. The Company has also appointed William Simpson as an Advisor to the Board of Chalice Brands. Mr. Zipfel serves as capital partner and board-level advisor for start-up stage companies, providing business planning, strategic direction, and scenario analysis.

Mr. Zipfel has worked with companies from a diverse array of industries including cannabis, vertical green space appliances, mountain-home design and construction, commercial real estate, bicycle parts design and manufacturing, digital advertising, jet engine repair, healthcare notification systems, restaurants and breweries. Prior to becoming a start-up investor, Mr. Zipfel spent 15 years in the global financial markets as a technologist and technology leader. Mr. Simpson founded Chalice Brands, formerly Chalice Farms in 2014, turning the Company into one of the leading cannabis brands and retail dispensary chains in Oregon.

Mr. Simpson leveraged his early experience in the medical marijuana industry to develop innovative manufacturing, sales and marketing practice for the Chalice Brands portfolio and retail platforms. Mr. Simpson formerly had the position of President and Chief Executive Officer of Chalice Brands. The Company would also like to announce the resignation of Bob McKnight from its Board of Directors, effective January 18, 2023.