Pura Naturals, Inc. and Freedom Leaf, Inc. jointly announced a Strategic Alliance Agreement between the companies. On December 20, 2018, Pura and Freedom Leaf entered into a Strategic Alliance Agreement where Freedom Leaf will supply CBD to Pura as part of Pura's health and beauty line of products that contain CBD. The Pura Health and Beauty Line will feature "IrieCBD Inside" with Freedom Leaf, Inc. receiving a royalty.

Freedom Leaf will also assist with marketing, distribution and sales of Pura's products and receive a fee for this work.