General Assembly Holdings Limited announced that the board of directors of the Company has appointed Iain Klugman as Chief Executive Officer of the Company effective September 29, 2023. Mr. Klugman is the former CEO of Communitech Corporation, where he worked as an advisor to tech start-ups helping them build strong teams, access capital, and commercialize products. A seasoned communications professional, Mr. Klugman has experience collaborating with both management and directors of public and private companies helping businesses compete and win in the marketplace.

Mr. Klugman previously held positions as the CEO of Destination Ontario where he had responsibility for the Ontario Brand globally, Executive Director of Communications with the Canadian Broadcasting Corporation, and led Global Branding and Advertising for Nortel. Named one of the 50 most powerful businesspeople in Canada, and awarded the Queen's Diamond Jubilee Medal, Mr. Klugman has spent the past 2 years, working as a Strategic Advisor to the Deputy Minister of Health Canada in addition to launching NorthGuide Inc. In connection with Mr. Klugman's appointment, Eric Balshin will be stepping down from his role as CEO. The appointment of Mr. Klugman as CEO of the Company remains subject To Approve the TSX-V.