GB Group plc : The Armed Forces & Veterans Group safeguards its new Privilege Card and Rewards Scheme with GB Group’s ID Verification tool

The Armed Forces & Veterans Group safeguards its new Privilege Card and Rewards Scheme with GB Group's ID Verification tool

, a global leading Identity Management business, has been selected by the (AFVG) to provide its award winning ID Verification service for the newly launched AFV Privilege Card and Rewards Scheme. The scheme will be available for Serving men and women, veterans and their families and supports the 'Armed Forces Covenant' which sets out the Government's Policy aimed at improving the support available for the Armed Forces community.

The AFVG along with Edenred and GB Group, have launched an initiative based on a pre-paid MasterCard® which generates revenue that will assist with funding an MOD sponsored programme that aims to help young veterans re-integrate back into civilian society. The scheme is known as 'The Future Horizons Programme'.

Kenneth McMillan Chairman at AFVG commented, "The AFVG in partnership with Edenred have established links with a number of well known high street retailers who will be offering 10 - 15% cash back on the purchase of respective goods and services. The Privilege card will enable holders to confirm eligibility for discounts and other universal benefits, so it is absolutely vital that we have a robust ID Verification customer onboarding system in place in order to meet the 'Know Your Customer' (KYC) criteria set by the MOD and MasterCard®."

"Using GB Group, AFVG is benefiting from everything that online ID Verification and fast straight through processing offers - maximum customer uptake, peace of mind of KYC compliance and protection and the gathering of accurate customer information that can be used for strategic marketing campaigns and product development."

Mike Harriss, Head of Financial Services at GB Group adds, "We're delighted to be working with the AFVG and supporting this card scheme. The biggest differentiator between GB Group's service and other ID Verification providers is that it does not rely on a credit check to confirm identity. Instead, it references many different databases containing information on millions of individuals and only then authenticates the customer - all in sub second speed."

The AFV Privilege Card & Rewards Scheme will be launched in January 2012.

About the Armed Forces & Veterans Group
The mission of the Armed Forces & Veterans Group is to provide value based services to the Armed Forces & Veterans of the UK (collectively referred to as 'The Armed Forces Community'). The intent is simple; to create a Lifestyle and Affinity based 'co-operative' society that through its bulk purchase buying power can generate significant discounts for its member.

About GB Group plc
GB Group is a leading Identity Management business. It helps organisations recognise and verify all elements of an individual's identity at every interaction. Through the application of our proprietary technology, we enable organisations to connect, communicate and transact with people safely, responsibly and profitably.  In doing so, we help businesses like O2, Laura Ashley, HMRC, LloydsTSB, Virgin Games, PartyGaming, Betfair and Ladbrokes understand their customers better to create more meaningful customer interactions - and reduce costs across the business.

For any further information, please contact:
Maxine Morgan, GB Group
Email: [e-mail]
Tel: [phone]

Louise Waller, Bite Communications
Email: [e-mail]
Tel: [phone]

January 2012