Gaming Innovation Group Inc. (GiG) has announced the launch of SweepX, a revolutionary social sweepstakes casino platform solution for the USA, with the release further bolstered by the announcement of a binding Head of Terms for a strategic partnership with Primero Games LLC. Designed to deliver a cutting-edge solution for the burgeoning sweepstakes market in the US, SweepX combines dual-wallet, store management for redemptions and prize-rewards, with GiG's AI assisted content management technology to provide a prominent competitive advantage to operators across the market, driving significant growth and engagement across social sweepstakes casino gaming. The landmark agreement will see GiG's market-leading platform technology power Primero into the online social sweepstakes casino market for the first time.

Founded in 2009, Primero Games specialises in developing innovative casino software and equipment for the gaming industry,with over 50,000 sweepstakes machines across the US, and also own Storm Games ltd, a UK retail operator and content studio. The collaboration will see Primero leverage its extensive player database to quickly expand into the online social sweepstakes Casino market.