CHEOUM & C Co., Ltd. (KOSDAQ:A111820) announced a private placement of 5th series unregistered and unsecured unguaranteed private convertible bonds for gross proceeds of KRW 10,000,000,000 on January 16, 2017. The notes carry fixed coupon rate of 1%, yield to maturity of 3% and will mature on February 8, 2020. The payment date of notes is February 8, 2017. The notes can be converted from February 8, 2018 to January 8, 2020. The notes will be convertible into shares at a conversion price of KRW 7,380. The transaction has been approved by the board of directors of the company. The transaction include participation from Chearavanont soopakij and CP Associates.