Friday's Dog Holdings Inc. announced their official launch with six signature grooming products and three premium treats. On a mission to become America's most trusted dog brand, Friday's Dog offers an authentic solution to enhancing canine wellness with superior, innovative, and uncommonly beautiful dog-care products. Driven by the desire to truly make a difference in the life of every dog, Friday's Dog announced their partnership with Best Friends Animal Society.

For each grooming product purchased, Friday's Dog will wash one dog in a Best Friends Animal Sanctuary in an effort to give them a better chance at finding a loving forever home. Friday's Dog launches with a comprehensive line of premium products that feature the cleanest, most trustworthy and scientifically superior ingredients for dog's nourished coats, happy tummies, and healthy smiles. The initial product line includes five sulfate-free bottled shampoos and conditioners, one oral rinse and three flavored treat pouches.

Mighty Mouth ($26.99): Oral wellness water additive that cleans and freshens dog breath by destroying plaque and tartar-causing bacteria. Oodle Doodler Shampoo ($22.99): 6-in-1 multi-tasking shampoo that gently cleans, deodorizes, moisturizes, nourishes, soothes, and protects skin and coat with a special blend of vitamins, oils, and herbs. Mega Brilliance Shampoo ($22.99): Gentle, naturally derived whitening shampoo specially formulated to remove stains and yellowing that leave the coat and skin refreshed and revitalized.

Oater Coater Shampoo and Conditioner (each $22.99): Shampoo and conditioner that have a formulated anti-itch and itch relief formula with oatmeal, green tea extract, and baking soda as ingredients for dogs with sensitive skin. Puppy Wuppy Shampoo ($22.99): Puppy-specific shampoo formulated for young dogs (8 weeks or older) that has a mild, pH-balanced, hypo-allergenic, and tearless formulation to be extra-gentle on puppies and dogs with allergies or sensitive skin. Snacktabulous Peanut Butter Coated Sweet Potato Fries ($14.99): High in protein, wheat-free and vegan, these are excellent healthy snacks and reward treats.

Snacktabulous Alaskan Salmon Jerky ($14.99): Made from real Alaskan salmon, these reward treats promote healthy teeth and gums and are packed with immune-boosting omega oils. Snacktabulous Chicken Breast & Sweet Potato Fillets ($14.99): Quality protein with essential vitamins, these chewy treats reduce tartar build-up and serve up a delicious dose of protein and fiber.