Fras le : announces a new distribution agreement for commercial air brake pads with Haldex at HDAW/18
January 23, 2018 at 04:19 pm IST
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23/01/2018
Fras-le announces a new distribution agreement for commercial air brake pads with Haldex at HDAW/18
Increasingly focused on the international market, Fras-le is exhibiting its products portfolio for the heavy duty automotive applications at HDAW 2018 - Heavy Duty Aftermarket Week, from January 22 to 25. The trade fair, known worldwide for providing business meetings between independent distributors and suppliers of parts and services, is taking place in Las Vegas / US.
Fras-le, currently has a manufacturing plant in Prattville-AL and a Sales and Engineering office in Southfield-MI, that enables serving customers quickly and efficiently, which will present high-tech and performance products, such as commercial pads for air and hydraulic brakes and heavy commercial linings for drum brakes. Its participation in the event is also aimed at prospecting new business to expand its share in the North American market.
During the tradeshow, Fras-le will be introducing a new partnership with Haldex, through the co-branding program to sell commercial air brake pads targeting the North American aftermarket. Through this agreement, Haldex will sell products under the 'Midland' brand, undertaking the main sales, marketing and distribution activities. Besides manufacturing the products, Fras-le will provide support through all of its automotive engineering expertise, in addition to supporting Haldex's sales efforts.
'Via this partnership, we are actively maintaining our policy of growing in the foreign market through joining forces with internationally recognized companies', explains Anderson Pontalti, general director of Fras-le Brazil, North America and Asia. He also announced that the product portfolio will be offered to the market through three lines: HD Pro, CV Advanced and Select XT, especially designed to meet the most demanding needs of the commercial vehicle market.
Trade fairs geared to the automotive sector, such as HDAW, which last year hosted more than 300 exhibitors from eight countries and around 2,300 professionals with purchasing power, have enabled Fras-le to consolidate strategies to reach the world's main consumption markets.
Fras-le SA published this content on 23 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 23 January 2018 10:49:03 UTC.
Original documenthttp://www.fras-le.com/en/news/572
Public permalinkhttp://www.publicnow.com/view/B516CD8D45322BF9A61EF2A8A2036BA16CF43911
Fras Le SA is a Brazil-based company principally engaged in the manufacture of friction materials. The Company focuses on the design, production, commercialization, export and import of friction materials for motor vehicle brake systems. The Company's product line includes clutch facings, brake linings, brake shoes and brake pads for trucks, buses, cars, tractors, subways, lifts and aircrafts, among others. The Company's brand portfolio includes Fras-le and Lonaflex. Its activities are divided into two business segments: Automakers, which offers products for the automotive market, and Replacement, which provides friction materials for the spare parts market. The Company operates through a number of subsidiaries in the Americas, Europe, Asia and South Africa. The Company is controlled by Randon SA Implementos e Participacoes.
FRAS-LE S.A. 
