Jan 10 (Reuters) - Franchise Group Inc, the investment firm that owns retailers including Vitamin Shoppe, is considering going private, the Wall Street Journal reported on Tuesday, citing people familiar with the matter.

In a potential management buyout led by Chief Executive Officer Brian Kahn, executives could pay between $30 and $35 per share, the report said. The top end of the range represents a premium of 16.2% to the stock's last close.

Shares of Franchise Group were up marginally at $30.37 in after-hours trading. The company, which has a market value of nearly $1.1 billion, did not immediately respond to a Reuters' request for comment. (Reporting by Mehnaz Yasmin and Bhanvi Satija in Bengaluru; Editing by Maju Samuel)