Fire & Flower Holdings Corp. and its indirect wholly-owned subsidiary HifyreTM Inc. announced that it has entered into a Strategic Licence Agreement with Cova Software Solutions Inc. The Agreement will allow Cova to provide the Hifyre digital retail platform to its customers including the Spark Perks program and the Fastlane 'click-and-collect' service. This Agreement will benefit Cova customers through providing these best-in-class cannabis retail services.