Farmers Edge Inc. announced the addition of two new executives: Rob Meijer as Executive Vice President of Corporate Development and Matt Hesse as Executive Vice President of Global Operations. Meijer will be responsible for the Company's corporate development, including strategic partnerships, joint ventures, and global sustainability initiatives to further accelerate its long-term growth. As a seasoned and dynamic executive, he has demonstrated success in delivering results across international markets.

Previously, Meijer held high-profile positions as CEO & VP of International Marketing/Business Development for Canada Beef Inc., and Executive Director of Corporate Affairs for Cargill Ltd. Most recently, he held the role of Vice President of Business Development, Marketing, and Sustainability for JBS Foods Canada, the world's protein company. With 25 years of experience leading teams in retail and precision agriculture, Matt Hesse's background covers a wealth of competencies, including retail technology, sales strategies, supply chain distribution, forecasting, channel management, and strategic planning. Hesse is deeply connected to the global AgTech industry with extensive experience holding senior leadership roles across top agribusinesses, including Winfield United, AGCO, and Trimble Worldwide/Ag Division.

Most recently, he served a four-year tenure as CEO of FieldReveal, a cloud-based precision ag platform.