FansUnite Entertainment Inc. announced that its U.S.-based brand Betting Hero has entered into an agreement with Bankroll, a new luxury sports bar experience coming this fall to Philadelphia, Pennsylvania. As part of the strategic partnership, Betting Hero will help build out Bankroll's sports betting-focused concierge team, focusing on VIP customer engagement, customer acquisition, and building relationships with gambling and sports betting companies. Bankroll's guest experience program provides hands-on sports betting education, including setting up a betting app account, teaching users about the different types of bets they can place, and educating them on how to pay for their online gambling, manage their finances, and withdraw their winnings.

Betting Hero has partnered with more than 200 restaurants and bars in more than 20 states. The company has registered more than 75,000 customers since its acquisition by FansUnite in November 2021, and more than 250,000 since its inception in 2018.