Views   18th Jul 2013

If you have been 'around the block' as a professional in leading edge industries, you know you will inevitably reach a point when the 'new guys' start becoming the 'old guys.' For many in ad tech, the publishing and agency business models are the 'old guys' while they are the 'new guys.' So, lets put some prospective on this: Right Media was founded a decade ago, PubMatic seven years ago,  AppNexus, Rubicon, and MediaMath six years ago. I know, its not the 160 years of the New York Times but in 'ad tech years'  these companies are in their late 20

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