News   18th Sep 2013

12th September, 2013

Adslot Limited (ASX:ADJ, Adslot), a global provider of online display media trading technology, and Facilitate Digital Holdings Limited (ASX:FAC, Facilitate Digital), a global provider of digital workflow and  trading technology for media agencies, today announced they have entered into an agreement under  which Adslot will acquire Facilitate Digital via a recommended scheme of arrangement between Facilitate Digital and its shareholders (Scheme).

The acquisition will combine Adslot's expertise in media trading technology for publishers with Facilitate Digital's leading platform for media buyers.

Adslot Chairman Adrian Giles said:

"Adslot's vision is to become the world's leading provider of premium display media trading technology. Our strategy is to create a dynamic marketplace in which buyers and sellers of premium display media  can trade seamlessly and with greater efficiency."

"Since the global launch of Adslot Publisher in October 2012, we have signed more than 650 online publishers to our platform, building a significant catalogue of supply in the process."

"Facilitate Digital's Symphony technology is being deployed by a large and growing global community of media agency buyers across Australia, Asia, Europe and the United States. More than A$800m per  annum of display media transactions flow through Symphony. By linking this large and growing media spend to Adslot's rapidly growing catalogue of premium ad inventory, we can offer both publishers and agencies improved efficiency and scalability, and simultaneously reduce their costs. In turn, this integration of buyers and sellers will drive liquidity in our marketplace."

"This arrangement makes Adslot one of the first companies in the world to bring both supply and demand for premium display inventory under one roof."

Facilitate Digital's CEO Ben Dixon, said:

"Facilitate Digital's agency workflow product Symphony has been adopted in multiple markets by some of the world's largest agency groups, including WPP and Interpublic, and we continue to grow the number of media agencies using the technology throughout Australasia, Asia, Europe and the United States."

"It has been our intention to introduce real-time media trading to our agency customers in order to establish transactional revenues. The arrangement with Adslot allows us to pursue this more rapidly,  whilst offering our agency customers the synergy of Facilitate Digital's demand side technology and  experience, in combination with Adslot's supply side technology and experience."

"On this basis, we can provide media agencies with a genuinely differentiated and compelling proposition, and do so under a commercial model that has the potential to significantly increase the size of our revenue opportunity."

For more information, contact:

Ben Dixon - CEO

Ph: +61 (0)2 9690 3900

E: ben.dixon@facilitatedigital.com

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