eve Sleep announced that James Sturrock has informed the Board of his intention to step down from his role as Chief Executive Officer with effect from 12 May 2020, to take-up a new external position. James will remain on the Board as a Non-Executive Director, with effect from 12 May 2020, allowing the Company to continue to benefit from his expertise. The Board announced that Cheryl Calverley, currently eve's Chief Marketing Officer, will be promoted to the role of CEO.  It is intended that Cheryl will be appointed to the Board of eve subject to the completion of the customary due diligence checks required by the AIM Rules. Cheryl was the first of the new management team put in place by James, joining eve in December 2018 as CMO. Since joining eve, Cheryl has relaunched the brand and reset the marketing strategy, achieving significant improvements in both brand awareness and marketing efficiency from the latest campaigns. Cheryl has over 15 years experience in marketing and building brands, working with leading consumer facing companies including Unilever, Birds Eye Iglo and most recently The AA, where she held the position of Marketing Director.