·         E-book readers one of the first consumer electronics devices to
acquire true always-on connectivity

·         AT&T provides the 3G connectivity in the U.S.

·         Connected eReaders give freedom of choice ? any content, anytime,
anywhere


E-book readers, which allow people to read books, magazines and newspapers
electronically, are one of the first digital devices to get access to the mobile
broadband network. WiFi has been incorporated into such consumer electronic
devices for some time, but with access to mobile broadband, devices realize true
seamless mobility.

Top consumer electronics brands are entering this emerging market. For example,
with Ericsson?s (NASDAQ:ERIC) built-in mobile broadband module, Sony?s new
e-book reader the Reader Daily Edition? gets access to the world?s most widely
adopted 3G mobile broadband technology, HSPA.
AT&T is the U.S. carrier offering consumers the benefit of coverage and fast
connection speed with the Reader Daily Edition.

Glenn Lurie, President of Emerging Devices at AT&T, says: ?Our focus is on
making everything possible wirelessly. When a strong brand such as Sony sees
opportunities in connecting e-book readers, we can add mobile broadband to this
fast growing consumer electronics space and strengthen both industries.?

Mats Norin, Head of Mobile Broadband Modules at Ericsson, added: ?Always-on
connectivity to e-books opens up new opportunities for consumers but also
additional revenue streams for operators. It is exciting to see how new
categories of consumer electronics devices are getting connected to the global
mobile networks.?


HSPA mobile broadband technology is deployed in more than 303 networks in 130
countries in the world.





Notes to editors:

Fact sheets and product images:
www.ericsson.com/solutions/mobile_broadband_modules/press.shtml
<http://www.ericsson.com/solutions/mobile_broadband_modules/press.shtml>
Images of Sony Readers
http://news.sel.sony.com/assets/Reader_2009/index.htm
Photos of Mats Norin:
www.ericsson.com/solutions/mobile_broadband_modules/press.shtml
<http://www.ericsson.com/solutions/mobile_broadband_modules/press.shtml>
Ericsson?s multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room <http://www.ericsson.com/broadcast_room>


Ericsson is the world?s leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 1 billion subscribers and has a leading
position in managed services. The company?s portfolio comprises of mobile and
fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.



Ericsson is advancing its vision ?to be the prime driver in an all-communicating
world? through innovation, technology, and sustainable business solutions.
Working in 175 countries, more than 75,000 employees generated revenue of SEK
209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in
Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New
York.

www.ericsson.com <http://www.ericsson.com/>

www.twitter.com/ericssonpress <http://www.twitter.com/ericssonpress>





FOR FURTHER INFORMATION, PLEASE CONTACT



Ericsson Corporate Public & Media Relations

Phone: +46 10 719 69 92

E-mail: media.relations@ericsson.com 



Ericsson Investor Relations

Phone: +46 10 719 00 00

E-mail: investor.relations@ericsson.com 





[HUG#1371769]





    Ericsson e-book release: http://hugin.info/1061/R/1371769/335799.pdf