Engagement Labs announced that it has secured a new contract with one of the UK's leading banks to utilize TotalSocial, its proprietary data and diagnostic solution, which was launched in 2016. This represents the first UK contract for TotalSocial as well as its first contract with a financial services company. The one-year agreement, valued at more than CAD 125,000, will provide a comprehensive in-depth conversation tracking, factoring in both online and offline conversation, ongoing KPI tracking, and campaign analyses based on evaluation of social impact of key marketing campaigns by the bank. Additionally, TotalSocial will also benchmark the company against its competitors in the UK banking and financial services sector, and apply diagnostics to guide improvement.