Engagement Labs Inc. announced the release of TotalSocial version 3.0, which incorporates an artificial intelligence (AI) and machine learning engine designed to accelerate the identification of opportunities and strategies for marketers who seek to increase effectiveness and drive sales through social media and offline word of mouth conversations. The proprietary algorithms are powered by Engagement Labs' AI and machine learning capability, which rapidly builds hundreds of predictive models using more than 100 variables in millions of possible combinations to identify the factors that predict sales and other key performance indicators for brands. The new automated processes can also quickly test the stability and reliability of the models' results. These new enhancements were recently validated in a study by Engagement Labs which found that 19% of consumer sales -between $7 trillion - $10 trillion in annual spending - can be attributed to social conversations, and that both offline and online conversations are nearly equal in their contribution to that sales impact.