HOPKINTON, Mass., Jan. 20, 2016 /PRNewswire/ --

News Highlights:


    --  New study by IDG Research Services provides strong proof that by
        increasing IT agility, hybrid cloud makes implementing digital business
        initiatives faster, easier and a less expensive process
    --  92% of respondents indicate their organization's competitive strategy
        calls for digital business initiatives
    --  63% indicated they are on their way to achieving digital transformation
        goals
    --  88% believe that hybrid cloud capabilities are important or critical to
        enabling digital business transformation

Additional Resources:

https://photos.prnewswire.com/prnvar/20160119/323768-INFO

Full Story:EMC Corporation (NYSE:EMC) today announced the results of a new study showing that IT and business executives agree that digital transformation and the use of hybrid clouds are key to competitive success in the digital age. Conducted by IDG Research Services, the study reveals that organizations must "think digital" to enhance customer experiences, increase flexibility, drive business opportunities, and decrease costs. With 92% of respondents stating that their organization's competitive strategy calls for digital business initiatives and 90% calling digital business a "top priority" for the next one to three years, the transformative power of digital business is a key driver for IT today.


    --  Read the full report here
    --  Read the Pulse Blog post here
    --  Connect with EMC on Twitter (@EMCCorp and @EMC_News), LinkedIn, Facebook
        and SocialSphere

Drivers behind these digital technology investments include:


    --  Improving the customer experience (87% of respondents indicated this was
        a critical or very important goal)
    --  Acquiring new customers (86%)
    --  Increasing innovation (82%)
    --  Enabling real-time business decisions (82%)

The transformation to digital business is complex and takes time, but 63% of respondents indicated they're well on their way to achieving their initial digital transformation goals. That said, IT leaders are still facing hurdles including:


    --  Budget and resources (38%)
    --  Fragmented computing environments (30%)
    --  Lack of the right technologies (29%)

To solve these challenges, IT leaders are turning to hybrid cloud environments, embracing a modernized infrastructure that involves two or more delivery models, including a traditional data center, a private cloud, a managed private cloud and a public cloud. A whopping 83% of respondents currently use or plan to use a hybrid cloud environment, and 73% agree that a hybrid cloud model creates a path to digital business.

The survey data indicates that digital transformation enabled by hybrid cloud helps organizations increase IT agility and makes implementing digital business initiatives a faster, easier and less expensive process. Furthermore, survey results show that, by reducing IT costs, hybrid cloud enables investment in digital transformation, and the most aggressive hybrid cloud adopters are also the most advanced at digital transformation. Of those surveyed, organizations with a significant number of hybrid cloud workloads are three times more likely than non-adopters to be approaching their digital business and infrastructure readiness goals.

Executive Quote:
Jeremy Burton, President, Products and Marketing, EMC Corporation
 "Becoming digital is a priority for nearly every business on the planet. But how to get there is not as obvious. This study makes it perfectly clear that hybrid cloud - and the savings and agility it brings with it - is a key enabler to becoming a digital business."

About EMC
 EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset -- information -- in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC is a registered trademark of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

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SOURCE EMC Corporation