Performance Livestock Analytics, Inc. (PLA) and Elanco Animal Health Incorporated announced an agreement to provide joint customers data from PLA’s fast-growing Performance Beef TM platform and access to Elanco’s Benchmark ® service. This alliance is designed to deliver continuous, real-time data to help cattle producers optimize their practices and products, paving the way for improved profitability. Elanco’s Benchmark service converts data into information to help beef producers identify strengths, opportunities and niches to pursue and measure improvements over time. PLA’s cloud-based Performance Beef platform helps producers optimize cattle nutrition by automating the measurement, analysis, and reporting of financial and operational data to ensure better feed management. The combination of PLA’s Performance Beef platform with Elanco’s Benchmark service will allow producers to continually analyze cattle and business performance data and identify actionable strengths and weaknesses that impact profit and loss in real-time.