Eastside Distilling Promotes Joseph Giansante to Chief Marketing Officer
May 19, 2020 at 02:00 am IST
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Eastside Distilling, Inc. announced the promotion of Joseph Giansante as the Company's new Chief Marketing Officer. Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand positioning, management, and development. Under his leadership, the Azuñia Tequila brand more than doubled in size in just three years. Prior to Intersect, Mr. Giansante served as the Senior Vice President, Chief Marketing Officer at Vivature Sports Solutions of Dallas, Texas after a long career in collegiate sports. Joe served as Executive Senior Associate Athletic Director–and was later named Chief Revenue Officer of Syracuse athletics, where he renegotiated and quadrupled the Orange's marketing and multimedia rights revenues. He also led the rebrand of the athletic department and overhauled the department's digital enterprises. At the University of Oregon, he served as Senior Associate Athletic Director for Marketing and Brand Development - External Affairs for the University of Oregon Athletic Department, where he oversaw and managed Oregon athletics' marketing and brand identity. Mr. Giansante also led and managed the development of PK Park - Oregon's state-of-the-art $25 million baseball facility, and the overall reinstatement and operation of the Oregon baseball program. Mr. Giansante also had the lead role in overseeing and executing revenue generating activities in the ecommerce, multi-media and sponsorship rights, creative services, promotions, media relations, licensing and digital enterprises arena. As a member of the Ducks' Senior Staff, Giansante was also involved in creating the department's overall strategic vision and framework, budgeting, and capital planning. Prior to joining the University of Oregon, Mr. Giansante served as the Programming Executive Producer and Director of the Oregon Sports Network and CSN, and was also the Ducks television play-by-play voice and studio show host for a 12-year period starting in 2000, where he won two sports Emmy Awards.
Eastside Distilling, Inc. is engaged in producing craft spirits in Portland, Oregon. The Company operates through two segments: Craft Canning + Printing and Spirits. Its Craft Canning + Printing segment provides digital can printing services to customers in the craft beverage industry operating throughout the Pacific Northwest as well as other states. It also provides mobile canning services to the craft beverage industry in Oregon. In addition to these services, the Company offers co-packing services from a single fixed site in Portland, Oregon. It offers co-packing services for non-alcoholic canned beverages, including CBD soda waters in Portland, Oregon. Its Spirits segment manufactures, blends, bottles, markets and sells a variety of alcoholic beverages under brands in 23 states in the United States. Its portfolio includes originals like the Quercus garryana barrel-finished Burnside Whiskey family, Portland Potato Vodka, Hue-Hue Coffee Rum, Azunia Tequilas and Eastside Brands.