Doro AB (publ) implements organizational changes to establish a leading position as digital care service provider in Europe Effective from November 1, 2018. The change of organizational structure and set-up is a logical next step in Doro's transformation. Company create an increased focus on a competitive offer of technology enabled services for its different target groups. To better meet the different needs of customers, the business is divided into two focus areas with a clear responsibility between private and public customers. The responsibility includes both product and service offering for each customer area.

Three new members will be present in the new leadership team. Jörgen Nilsson will have the new position as VP Consumer Segment, Steve Smith will have the new position as VP Public Care Segment, and Johan Frogner takes the new role as Chief Technology & Information Officer (CTIO). Thomas Bergdahl, Vice President Product Development, is relating to this structural change, is leave Doro after 17 years for new career opportunities. As previously communicated, Henric Ungh, Vice President Sales, and Malin Lindgärde, Vice President Marketing & Communications, will leave Doro in connection with the implementation of the new structure. The responsibility for sales and marketing will be held by the respective segment. Jörgen Nilsson has 20 years of international experience from consumer products and services among others Orange. He comes from the role as responsible for category management mobile phones at Doro, where he has a long and solid experience from the feature phone segment and recently also the responsibility of the smart phone segment. His future challenges are primarily related to the launch of company's service offerings towards private customers, increasing the sales of smart phones and continuing to drive the successful feature phone business. Steve Smith has more than 30 years of experience from TeleCare and public companies across different markets. He is CEO of Welbeing in the UK, which Doro acquired in June 2018. His future challenges are primarily to continue the expansion of Doro's TeleCare operations into more markets, boosting growth in existing TeleCare markets and create the prerequisites for next generation digital Telecare solutions. Johan Frogner has more than 20 years of experience from mobile phones, TeleCare and business transformation. He previously held the role as global CTO at Europe's largest TeleCare supplier, Tunstall, where he worked for 3 years. His previous experience is primarily about the development of mobile phones in senior roles at Sony Ericsson. The new leadership team is effective October 1, 2018.