Carbon Sciences Inc. announced the appointment of Gerard F. Hug as a new director and the new chief executive officer of the company and William E. Beifuss stepped down as the interim chief executive officer of the company, effective July 1, 2017. Hug's primary focus will be on the company's growth-by-acquisition strategy to extend its presence in the expected $23.1 billion cloud analytics market. Hug served as the chief executive officer of SITO Mobile Ltd. from November 2014 to February 2017, where he architected and executed the successful transformation of the company from an SMS aggregator to an industry leader in Location-Based Mobile Advertising.