FOR IMMEDIATE RELEASE January 20, 2014

Dentsu Announces Agreement to Acquire Social Media Agency Socializer in Poland

Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global headquarters Dentsu Aegis Network Ltd. has reached an agreement with the principal shareholders of social media agency Socializer S.A. (Head Office: Warsaw, hereinafter "Socializer") to acquire the company.
Founded in 2011 as a venture company, Socializer has grown rapidly through its advertising business utilizing social media as well as through the provision of innovative social media services including the development of applications and the management of corporate fan pages. The company now holds a leading position among social media agencies in Poland.
Socializer will be integrated into the Isobar brand in Poland, an initiative aimed at further growth in the country's booming digital market. Post acquisition, the Isobar Poland team will include more than 350 specialists in advertising and communication, part of one of the most experienced full-service digital agencies in the region with social media services at its core.