Delivra Health Brands expands Dream Water to Las Vegas resorts
August 10, 2023 at 12:24 am IST
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Delivra Health Brands Inc president and CEO Gord Davey joins Proactive's Stephen Gunnion with details of a customer merchandising agreement its Dream Water subsidiary has entered into with two Las Vegas resorts, Treasure Island and Circus Circus, for its Dream Water products.
Davey emphasized that the collaboration allows Delivra to place its Dream Water products in kiosks across both resorts, enhancing sales in the US market. It also fits with the company's strategic decision to focus on the travel, hotel/resort and entertainment sectors due to the demand for quality sleep solutions during travel.
Apart from product placement, Delivra will implement comprehensive marketing initiatives, leveraging social media and peak periods at the resorts to promote their offerings. Delivra's portfolio includes various Dream Water products, such as sleep shots, immunity, beauty, and sleep gummies, which will be accessible not only in airports across North America but also in Hilton Hotels and now, in Las Vegas.
Davey noted that the collaboration with Treasure Island and Circus Circus is anticipated to lead to new customer acquisition.
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Delivra Health Brands Inc. is a Canada-based company, which provides lifestyle, and health and wellness products to consumers and patients in regulated markets around the world. The Company's subsidiaries include Dream Water Global (Dream Water) and Delivra Corp. (Delivra). The Companyâs portfolio features brands like Dream Water and LivRelief. Its Dream Water brand offers sleep aids in a range of formats and formulations. Dream Water produces convenient, travel-friendly, single-serving 2.5oz liquid sleep shots, sleep powder packets that consumers can take with or without water and gummies. Its LivRelief brand offers relief for conditions, such as joint and muscle pain, nerve pain, varicose veins, wound healing and sports performance.