DEAG DEUTSCHE ENTERTAINMENT AG -
• Letter of Intent about publications in the field of German hit songs/middle-of-the-road
music/popular music - • Joint investment in the marketing and promotion of artists
Berlin, January 22, 2015 - DEAG Deutsche Entertainment Aktiengesellschaft (ISIN DE000A0Z23G6) and BMG Rights Management GmbH have entered into a Letter of Intent concerning a framework agreement between the label DEAG Music and the Bertelsmann subsidiary BMG about the promotion of artists. The two companies pool their expertise and invest in the comprehensive marketing and promotion of DEAG Music artists in the fields of German hit songs/middle-of-the-road music/popular music. They now offer the planning, financing, production, promotion and settlement of publications, including the distribution by Sony Music, from a single source. In this connection the comprehensive 360 degree approach of DEAG is above all to be implemented. The objective of the cooperation is a significant enhancement of the success of publications.
André Selleneit, Managing Director of DEAG Music, states: "I am excited about the cooperation with BMG and the opportunities provided by the Bertelsmann network. Together we will have a powerful clout and can promote artistic profiles comprehensively."
Hartwig Masuch, CEO of BMG, stresses: "I am convinced that both DEAG and BMG will benefit from the cooperation. In this way we can support artists on every level of their professional career."
Professor Peter L.H. Schwenkow, CEO of DEAG, adds: "There are many interested artists who would like to be promoted by DEAG Music and BMG. This is why I am convinced that our cooperation will be successful."
DEAG Deutsche Entertainment AG
The Executive Board
About DEAG:
DEAG Deutsche Entertainment AG is an integrated entertainment content company and a leading provider of live entertainment in Europe. With affiliated companies in the G/S/A (Germany-Austria-Switzerland) region and the United Kingdom, DEAG currently promotes around 2,000 events per year in the fields of rock/pop, festivals, classical music, German hit songs and middle-of-the-road music as well as in the high-growth family entertainment segment, and sells more than 3.5 million tickets. As an integrated entertainment content company, DEAG covers the entire value chain in live entertainment comprehensively with its 360 degree approach: from concerts via records, rights exploitation, sponsorships, merchandizing to ticketing through DEAG's new distribution platform "myticket.de".
DEAG Deutsche Entertainment Aktiengesellschaft (ISIN DE000A0Z23G6) is listed in the Prime Standard of the Frankfurt Stock Exchange. More information at: www.deag.de
About BMG:
BMG is an international company focused on the management of music publishing and recording rights. BMG's services cover the entire range of rights administration, development, and exploitation, placing the needs of songwriters and artists at the heart of its business model. Since its launch in 2008, BMG has established a presence in eight core music markets and now represents the rights to round about 2.5 million songs and recordings, including the catalogues of Chrysalis, Bug, Virgin, Mute, Sanctuary, Primary Wave and Talpa Music, as well as many prominent artists and songwriters attracted by its service-orientated model. BMG is a wholly-owned subsidiary of international media company Bertelsmann, whose group interests embrace broadcasting and TV production (RTL Group), books (Penguin Random House) and magazines (Gruner + Jahr), media services (Arvato) and print (BePrinters). In the United States of America, the United Kingdom and Scandinavia the company trades under the name BMG Chrysalis, in Benelux under the name BMG Talpa Music.
www.bmg.com
For further information please contact:
Axel Mühlhaus
edicto GmbH
Tel: +49-69-90 550 552
Email: deag@edicto.de
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