The company is waiving subscription fees for new activations of lead response messaging, SMS solutions, and custom microsites for auto dealers impacted by any other vendor's Consumer Relationship Management (CRM) and Dealer Management System (DMS) outages.
Within hours of the outage,
Many DAS clients are already taking advantage of the company's assistance, including
'This past week, DAS was quick to partner with us to leverage their Response Logix solution to ensure that we could continue to communicate with our customers and prospects when other vendor systems were not operating,' said
'I can't tell you how much I appreciate how fast the Digital Air Strike team sent out communication to our clients, alerting them how to reach us while our other system is down,' said
Leading OEMs and dealerships see the value that DAS brings with a suite of SaaS middleware CX technology that integrates with and sits between other vendor systems. This technology collects and leverages data to proactively engage consumers with the right message at the right time.
The DAS AI-enabled Response Path messaging solution fields questions, collects leads, and schedules sales and service appointments on the dealer's website or through DAS Power Text communication. Consumers can also get vehicle quotes and trade-in values in the messaging window. Response Path is available for dealers impacted by CRM or DMS outages at no subscription fee for the next month. The solution can be configured for any dealer, even non-DAS clients, within 45 minutes.
The patented DAS Response Logix lead response technology provides custom vehicle quotes by email and text directly to dealer prospects. It also builds a personalized microsite for every consumer in minutes so they can see available vehicles of interest. DAS has developed a solution to ingest all leads from a dealer's lead sources and send out consumer responses immediately without needing the CRM to function. DAS is providing these new customized features for dealers who are subscribed to Response Logix for free during the disruption.
'We have always been focused on supporting the automotive industry to overcome challenges, whether with vendor communication disruptions, lead follow-up, or improving consumer satisfaction,' said
'A decade later, DAS helped dealers with pandemic messaging to better schedule appointments, allow for social distancing, and explain sanitization practices. And now, when other vendors experience outages, we can give consumers and dealerships a streamlined way to provide vehicle quotes and schedule appointments, all without losing crucial data that would otherwise be lost using only manual tools and personal emails or cell phones,' Venneri said. 'Helping consumers have a five-star car-buying and servicing experience has always been core to our company's mission and values. DAS provides thousands of dealerships nationwide with valuable messaging and an insurance policy.'
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