On August 13, 2021, the Board of Directors of Creatd, Inc. approved the restructuring of the Company’s senior management team. Additionally, Justin Maury was appointed Chief Operating Officer and will retain his position as President. Prior to the Restructuring, Mr. Frommer served as the Company’s Chief Executive Officer and Ms. Weisberg served as the Company’s Chief Operating Officer. Mr. Frommer and Ms. Weisberg will continue to serve as a members of the Company’s Board of Directors. The Restructuring does not impact the role or functions of the Company’s Chief Financial Officer, Chelsea Pullano.
Creatd, Inc. is a technology company focused on providing economic opportunities for creators. The Company operates through three segments: Creatd Labs, Creatd Ventures, and Creatd Partners. The Creatd Labs segment is focused on development initiatives. Creatd Labs segment houses the Company's technology, including its flagship platform, Vocal, as well as oversees the Company's content creation framework and management of its digital communities. Its flagship product, Vocal, delivers a long-form, digital publishing platform organized into engaged niche-communities. The Creatd Ventures segment builds, develops, and scales e-commerce brands. This segment sells products from its two majority-owned direct-to-consumer brands, Camp and Dune Glow Remedy. Creatd Partners segment fosters relationships between brands and creators through its suite of agency services, including content marketing (Vocal for Brands), performance marketing (Seller's Choice), and influencer marketing (WHE Agency).