Creatd, Inc. announced changes to its executive leadership structure, effective as of August 13, 2021. Under the Company's newly constituted four-pillar structure, consisting of Creatd'sLabs, Partners, Ventures, and Studios segments, Jeremy Frommer and Laurie Weisberg will lead Creatd as co-CEOs.
Ms. Weisberg joined the Creatd team with over two decades of experience in technology leadership, strategic partnerships, and driving revenue growth at an institutional level. Ms. Weisberg has extensive experience in executive management, having previously served in leadership roles at numerous technology companies, including as Chief Sales Officer at Intent, Chief Revenue Officer at Thrive Global, and as a member of the leadership team at Datalogix (acquired by Oracle for $1.2 billion, delivering a 31x return for investors). As co-CEO and a continuing member of the Board of Directors, Ms. Weisberg will focus on driving growth across Creatd's revenue lines, working to expand its agency business, e-commerce and transmedia production portfolio, and ongoing creator-acquisition efforts. Additionally, Ms. Weisberg will oversee the Company's shared services within the scope of operations, finance, and human resources. Mr. Frommer will spearhead the Company's corporate strategy, investor relations, technology development, M&A initiatives, and capital raises, as well as other funding efforts.
Creatd, Inc. is a technology company focused on providing economic opportunities for creators. The Company operates through three segments: Creatd Labs, Creatd Ventures, and Creatd Partners. The Creatd Labs segment is focused on development initiatives. Creatd Labs segment houses the Company's technology, including its flagship platform, Vocal, as well as oversees the Company's content creation framework and management of its digital communities. Its flagship product, Vocal, delivers a long-form, digital publishing platform organized into engaged niche-communities. The Creatd Ventures segment builds, develops, and scales e-commerce brands. This segment sells products from its two majority-owned direct-to-consumer brands, Camp and Dune Glow Remedy. Creatd Partners segment fosters relationships between brands and creators through its suite of agency services, including content marketing (Vocal for Brands), performance marketing (Seller's Choice), and influencer marketing (WHE Agency).
CREATD, INC. 
