Citrix announced that Robson Grieve is joining its executive team as Senior Vice President of Marketing, reporting to Citrix President and CEO, Mark Templeton. Grieve will be responsible for evolving and driving the company's marketing strategy and organization as it continues to establish and drive its vision of a software-defined workplace. Grieve is a senior and proven marketing leader, with an extensive background in brand development, integrated marketing, demand generation, digital marketing, product management and marketing analytics.

Most recently, he was executive vice president of global marketing and customer experience with Concur, a cloud-based software company recently acquired by SAP.