Citrix Systems, Inc. appointed Steve Daheb as senior vice president and chief marketing officer. Daheb joins Citrix from Blue Coat Systems, where he served as chief marketing officer and senior vice president of business development. Daheb brings 20 years of senior marketing leadership experience to Citrix, spanning networking, security, virtualization, cloud and mobility markets.

Daheb replaces outgoing Citrix senior vice president and chief marketing officer, Wes Wasson, who recently announced his intent to step down from the chief marketing officer role to begin working on plans for a new social entrepreneurship startup.