Cirrus unveiled its newly evolved brand identity to reflect its unending quest for innovation. Cirrus created the Personal Aviation? category of the general aviation industry with its best-selling aircraft ? the SR Series and Vision Jet® ? which make aviation more approachable, accessible and personal. As the category leader, Cirrus continues to combine its passion for innovation with its expanding customer ecosystem, bringing Everything in Reach?. The updated brand identity signifies Cirrus' continued commitment to growing the aviation industry by reimagining its future and evolving the brand into the next era of Personal Aviation.
In 2024, Personal Aviation addresses both the pilot and non-pilot. Cirrus is growing the Personal Aviation category by creating a complete path for people to join the community whether they are exploring flight training, a seasoned pilot, or want to own and operate a Cirrus aircraft with a professional pilot.