This section of this Form 10-Q includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our predictions.

Organization and Business Operations

China VTV Limited (the "Company," "we," "us," or "our") was incorporated under the laws of the State of Nevada on February 19, 2015. On February 9, 2018, we filed with the Nevada Secretary of State to change the name of our corporation from "T-Bamm" to "China VTV Limited".

China VTV Ltd. ("China VTV HK") was incorporated on January 9, 2015 under the laws of Hong Kong. The business of China VTV is developing an Over-The-Top (the "OTT") streaming media platform that distributes streaming media as a standalone product directly to viewers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. China VTV HK provides news, entertainment shows, TV episodes and other programs on its website and social media accounts.

Pursuant to the Share Exchange Agreement dated March 15, 2019, on May 6, 2019, we issued an aggregate of 115,550,000 shares of our common stock to the shareholders of China VTV HK in exchange for all of the issued and outstanding equity interests of China VTV HK and five individuals who provided prior services to China VTV HK. As a result, China VTV HK has become our wholly-owned subsidiary. The acquisition of China VTV HK is treated as a reverse acquisition, and the business of China VTV became our business.

We have generated limited revenue to date and consequently our operations are subject to all risks inherent in the establishment of a new business enterprise. During the period from inception, February 19, 2015, through November 30, 2019, we had an accumulated deficit of $7,561,281.





Going Concern


Our auditor has indicated in their report on our financial statements for the fiscal year ended February 28, 2019, that conditions exist that raise substantial doubt about our ability to continue as a going concern due to our recurring losses from operations, deficit in equity, and the need to raise additional capital to fund operations. A "going concern" opinion could impair our ability to finance our operations through the sale of debt or equity securities.

Strategic Development with CybEye and Chief Technology Officer

On September 30, 2019, we entered into a strategic development agreement (the "Strategic Development Agreement") with CybEye Image, Inc. ("CybEye"), pursuant to which CybEye is developing and providing technical support and maintenance to the Company's online streaming media OTT Platform and incorporating blockchain technologies to the Company's OTT Platform to enhance security. CybEye is a mobile video-messaging APP platform company that builds customized applications for various industries. The Strategic Development Agreement shall continue in full force and effect until September 29, 2022. During the term of the Strategic Development Agreement, CybEye will develop the OTT Platform only for the Company, and will not engage in providing any services to other media companies. Subject to the terms and conditions of the Strategic Development Agreement, the Company shall issue to CybEye two million and five hundred thousand (2,500,000) shares of its unissued and registered common stock at one time and forty thousand (40,000) shares its unissued and registered common stock per month during the term of the Strategic Development Agreement upon the effectiveness of a registration statement to register those shares. Pursuant to the terms of the Strategic Development Agreement, upon listing of the Company's common stock on a national stock exchange market, the Company shall make a cash payment of $150,000 to CybEye instead of the stock payment at the end of each whole month for CybEye's services pursuant to this Agreement.






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In connection with the Strategic Development Agreement, on September 30, 2019, the Company and CybEye entered into a non-exclusive licensing agreement (the "Licensing Agreement"), pursuant to which the Company and its affiliates were granted a fully-paid perpetual non-exclusive right and license to use and develop any intellectual property and proprietary information, including, without limitation, any patents and trademarks as set forth in Schedule A thereto, which CybEye owns, to carry out the purposes and goals of the Strategic Development Agreement. On December 13, 2019, the Company and CybEye entered into an amendment to the Licensing Agreement dated September 30, 2019, pursuant to which the term of the Licensing Agreement was amended to twenty (20) years (from September 30, 2019 to September 29, 2039) and the Company agreed to issue 2,500,000 shares of its common stock to CybEye as set forth in the Strategic Development Agreement dated September 30, 2019. A copy of such amendment was filed in a current report on Form 8-K on December 17, 2019.

In addition, on September 30, 2019, the Company and Mr. Bing Liu (the "Executive") entered into an executive employment agreement (the "Executive Employment Agreement"), in accordance with which, subject to the approval of the board of directors of the Company (the "Board"), the Executive shall be elected as a member of the Board and the Chief Technology Officer ("CTO") of the Company. The Executive Employment Agreement has a term (the "Term") of three (3) years, unless terminated earlier pursuant to the termination provisions therein. In accordance with the Employment Agreement, the Executive shall receive incentive stock options to purchase five hundred thousand (500,000) shares of the Company's common stock each year during the Term of the employment pursuant to the stock option agreement (the "Stock Option Agreement"). Upon termination of the Strategic Development Agreement, the Executive Employment Agreement shall also be terminated, unless otherwise mutually agreed in writing. In connection with the Executive Employment Agreement, on September 30, 2019 (the "Grant Date"), the Company and the Executive entered into the Stock Option Agreement under the Company's 2019 stock plan (the "Plan"), whereby the Company issued the Executive options (the "Options") to purchase an aggregate of five hundred thousand (500,000) shares of the Company's common stock, at an exercise price of $12.00 per share. The Stock Option Agreement provides that the Options shall become exercisable on September 29, 2020, one year from the Grant Date, and shall expire on September 29, 2026. Subject to the terms of the Stock Option Agreement and Plan, the Options shall vest in equal amounts each quarter from the Grant Date.

Copies of the Strategic Development Agreement, Licensing Agreement, Executive Employment Agreement and Stock Option Agreement were filed in a current report on Form 8-K on October 3, 2019.

As of the date of this quarterly report, our blockchain-operated App is available for both iPhone and Android mobile phone users. At the time of this report, we were trying to recruit more mobile phone users to use our App to watch our online media programs.

Acquisition of Butterfly Effect

On December 18, 2019, the Company, VTV Global Culture Media (Beijing) Co., Ltd., a Chinese wholly foreign owned entity and a wholly-owned subsidiary of the Company ("WFOE"), Butterfly Effect Culture Media (Beijing) Co., Ltd., a corporation formed under the laws of China (the "Target") and each and all of the shareholders of the Target (each, a "Target Shareholder", and collectively, "Target Shareholders") entered into a business acquisition agreement (the "Acquisition Agreement"), pursuant to which the Company through its WFOE agreed to acquire the Target through a series of management agreements (the "VIE Agreements") to effectively control and own the Target (the "Acquisition"). In accordance with the Acquisition Agreement, in consideration for the effective control over the Target, the Company shall issue an aggregate of 24,000,000 shares of its common stock (the "Common Stock") at the stipulated price of $4.00 per share (the "Stock Consideration") to the Target Shareholders in accordance with the percentage (the "Target Shareholder Equity Percentage") as set forth in the Acquisition Agreement. In addition, subject to the terms and conditions in the Acquisition Agreement, the Company and its subsidiaries agreed to pay a total of RMB 288,000,000 (the "Cash Consideration") to the Target Shareholders pro rata with the Target Shareholder Equity Percentage over a period of time as set forth therein.






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In accordance with the terms and conditions of the Acquisition Agreement, the Company agreed to dedicate forty percent (40%) of the net proceeds actually received in any public or private equity offering (the "Qualified Offering"), in which the Company raises at least $20,000,000 USD in gross proceeds before deducting any underwriter or placement agent's discount and commissions and any offering expenses, to be used to pay the Target Shareholders pro rata with the Target Shareholder Equity Percentage until the total amount of the Cash Consideration is paid in full, without the obligation to pay any interest thereon.

In addition, the Acquisition Agreement provides that in the event that the Target fails to meet the net profit milestones as set forth in the Acquisition Agreement, each Target Shareholder shall return the Common Stock or equivalent amount of cash (the "Claw-back") according to the formula specified in the Acquisition Agreement. However, subject to the Claw-back provision, the Acquisition Agreement prescribes that if the Company does not make payments of at least half of the Cash Consideration to the Target Shareholders within one (1) year commencing on the first trading day (excluding the first trading day) of the Common Stock on a national stock exchange, i) the Target shall have the right to appoint the majority of the Company's Board and manage and operate the Company and its subsidiaries and ii) each of the Target Shareholders shall have the right to receive the number of shares of the Common Stock equal to the result of (the total amount of Cash Consideration - the sum of cash received by the Target Shareholders)/ $2.00 per share* Target Shareholder Equity Percentage.

The Company and Target are in the process of completing this acquisition transaction as set forth in the Acquisition Agreement, a copy of which was filed in a current report on Form 8-K on December 23, 2019.





Change of Directors


On November 29, 2019, the board of directors (the "Board") of the Company appointed Mr. Bing Liu as a member of the Board and the Company's Chief Technology Officer ("CTO"), Ms. Gehui Xu and Mr. Chi-Chung Cheng as members of the Board, effective immediately. Each of Mr. Bing Liu, Ms. Gehui Xu and Mr. Chi-Chung Cheng serves as a member of the Board until the next annual shareholder meeting and until his or her successor shall be duly elected and qualified or his or her early resignation.

Mr. Bing Liu, 60 years old, is the founder and Chief Executive Officer of CybEye, Inc., which was incorporated in October 2011. He owns fourteen U.S. patents and has the expertise in social networking platform, internet security, cloud computing and multi-lingual processing. Mr. Bing Liu received a Bachelor and a Masters of Computer Science from Tsinghua University in China. The Company has thus determined that it is in its best interest of the shareholders to appoint Mr. Liu the CTO and a member of its Board to fill a vacancy on the Board.

Ms. Gehui Xu, 51 years old, was a well-known television hostess at China Central Television Station from 1991 until 1995 and started her career as a television hostess at Hong Kong Phoenix Television Station in 1996. Ms. Gehui Xu received the award as one of the Top Ten Television Hostesses in China in 1994. Ms. Gehui Xu currently hosts three TV programs at Hong Kong Phoenix Television Station. Ms. Xu received a Bachelor's Degree in English from Beijing Foreign Language College. Therefore, the Company has determined that it is in its best interest of the shareholders to elect Ms. Gehui Xu to the Board to fill a vacancy on the Board.

Mr. Chi-Chung Cheng, 53 years old, has been a director of ETtoday Dongsen News Cloud Co., Ltd. since 2018. From 2011 to 2018, Mr. Chi-Chung Cheng was the Chairman, Chief Executive Officer and a director of SMI Holdings Group Limited (a company previously listed on the Hong Kong Stock Exchange). Mr. Chi-Chung Cheng received a Bachelor's Degree from Taiwan University and an MBA Degree from Tsinghua University. Therefore, the Company has determined that it is in its best interest of the shareholders to appoint Mr. Chi-Chung Cheng to the Board to fill a vacancy on the Board.

On January 10, 2020, the Board reviewed and accepted Mr. Hongbin Dong's resignation letter as a member of the Board, effective January 6, 2020. In addition, on January 10, 2020, the Board appointed Mr. Hongbin Dong as the Chairman of the supervisory board of the Company effective immediately, where Mr. Hongbin Dong oversees the general operations of the Company and advises on the executive compensation.

On January 10, 2020, the Board elected Ms. Qiongfang Shi as a member of the Board in connection with the Acquisition Agreement with Butterfly Effect, effective immediately. Ms. Qiongfang Shi serves as a member of the Board until the next annual shareholder meeting and until her successor shall be duly elected and qualified or her early resignation.






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Ms. Qiongfang Shi, 39 years old, has been a member of the board of directors of Butterfly Effect since July 2015. Previously Ms. Shi served as the Vice President of Jiubang Digital Technology (Guangzhou) Co., Ltd. from November 2010 to June 2015. In addition, Ms. Shi has had various roles in the areas of Chinese literature, sales and marketing and project management. Ms. Qiongfang Shi received an associate's degree in international accounting from Guangdong Industry Technical College in 2000, an associate's degree in property management from Guangzhou Caimao Guanli Ganbu College in 2004, and has been pursuing an MBA at Communication University of China since September 2019.





Results of Operations



Three Months Ended November 30, 2019, Compared to Three Months Ended November
30, 2018



                                             For The Three Months Ended
                                                    November 30,
                                                 2019              2018

Net revenue                                $             18      $       -
Cost of revenue                                           6              -
Gross profit                                             12              -
Research and development expenses                         -          1,386
Stock-based compensation expenses                 4,292,109
General and administrative expenses                 136,748         11,850
Total operating expense                           4,428,857         13,236
Loss from operations before income taxes         (4,428,845 )      (13,236 )
Provision for income tax                                  -              -
Net loss                                   $     (4,428,845 )    $ (13,236 )




Revenue


We did not generate revenue during the three months ended November 30, 2019 or the same period ended November 30, 2018. Net revenue increased slightly by $18 for the three months ended November 30, 2019 was a result of foreign currency translation difference.





 Cost of Revenue


We did not incur cost of revenue during the three months ended November 30, 2019 or the same period ended November 30, 2018. Cost of revenue increased slightly by $6 for the three months ended November 30, 2019 was a result of foreign currency translation difference.

Research and Development Expenses

We did not engage in any research and development activities during the three months ended November 30, 2019 and 2018. Research and development expenses during the three months ended November 30, 2018 amounted to $1,386 were due to foreign currency translation difference.






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Stock-based Compensation Expenses

Stock-based compensation expenses increased by $4,292,109, or 100%, for the three months ended November 30, 2019, as compared to $0 for the three months ended November 30, 2018. The increase in stock-based compensation expenses were primarily due to the compensation expense recognized for common stock issued to employees, stock option granted, and compensation cost recognized due to Strategic Development Agreement.

General and Administrative Expenses

General and administrative expenses increased by $124,898, 1,054%, to $136,748 for the three months ended November 30, 2019, as compared to $11,850 for the three months ended November 30, 2018. The increase in general and administrative expenses was primarily due to the increase in professional legal fees of $55,444, the increase in executive compensation of $52,952, the increase in depreciation expense of $9,330 and the increase in travel expenses of $4,240 during the three months ended November 30, 2019, compared to the same period ended in November 30, 2018.





Net Loss


Our net loss increased by $4,415,609, or 33361%, to $4,428,845 for the three months ended November 30, 2019, as compared to $13,236 for the three months ended November 30, 2018. The increase in net loss was a result of increase in stock-based compensation and general and administrative expenses.





Nine Months Ended November 30, 2019, Compared to Nine Months Ended November 30,
2018



                                             For The Nine Months Ended
                                                    November 30,
                                                2019              2018

Net revenue                                $         3,846     $        -
Cost of revenue                                      1,282              -
Gross profit                                         2,564              -
Research and development expenses                        -        863,528
Stock-based compensation expenses                4,292,109
General and administrative expenses                356,817         45,984
Total operating expense                          4,648,926        909,512
Loss from operations before income taxes        (4,646,362 )     (909,512 )
Provision for income tax                                 -              -
Net loss                                   $    (4,646,362 )   $ (909,512 )




Revenue


During the nine months ended November 30, 2019, we generated revenue of $3,846, 100% increase compared to $0 during the nine months ended November 30, 2018, as a result of one-time advertising revenue.





Cost of Revenue


Cost of Revenue mainly consisted of the fees we pay to telecommunications carriers and other service providers for telecommunications and other content delivery-related services. During the nine months ended November 30, 2019, we had cost of revenue of $1,282, 100% increase compared to $0 during the nine months ended November 30, 2018, as a result of the increase in advertising revenue.






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Research and Development Expenses

Research and development expenses mainly consist of the costs incurred in the development and improvement of the Company's OTT service platform. Research and development expenses decreased by $863,528, or 100%, to $0 for the nine months ended November 30, 2019, as compared to $863,528 for the nine months ended November 30, 2018. The decrease in those expenses was primarily because we did not engage in any research and development activities for the nine months ended November 30, 2019.

Stock-based Compensation Expenses

Stock-based compensation expenses increased by $4,292,109, 100%, for the nine months ended November 30, 2019, as compared to $0 for the nine months ended November 30, 2018. The increase in stock-based compensation expenses were primarily due to the compensation expense recognized for common stock issued to employees, stock option granted, and compensation cost recognized due to Strategic Development Agreement.

General and Administrative Expenses

General and administrative expenses increased by $310,833, or 676%, to $356,817 for the nine months ended November 30, 2019, as compared to $45,984 for the nine months ended November 30, 2018. The increase in general and administrative expenses was primarily due to the increase in professional legal fees of $111,597, the increase in executive compensation of $140,121, and the increase in travel expenses of $24,235 during the nine months ended November 30, 2019, compared to the same period ended in November 30, 2018.





Net Loss


Our net loss increased by $3,736,850, or 411%, to $4,646,362 for the nine months ended November 30, 2019, as compared to $909,512 for the nine months ended November 30, 2018. The increase in net loss was a result of the increase in stock-based compensation and general and administrative expenses, offset by the decrease in research and development expenses.

Capital Resources and Liquidity





                                                                For the Nine Months
                                                                Ended November 30,
                                                                2019           2018
Net cash provided by (used in) operating activities              98,221       (940,883 )
Net cash used in investing activities                          (111,684 )            -
Net cash provided by financing activities                             -        893,528
Effect of exchange rate changes on cash and cash
equivalents                                                         (13 )        3,594
Net decrease in cash and cash equivalents                       (13,476 )      (43,761 )
Cash and Cash Equivalents
Beginning                                                        17,548         51,451
Ending                                                       $    4,072     $    7,690

As of November 30, 2019, we had cash and cash equivalent of $4,072 compared to $17,548 as of February 28, 2019. We will have to seek funding from outside sources to satisfy our liquidity requirements for the next three months. As of November 30, 2019, we had incurred operating losses of $7,561,281 since the inception. As of November 30, 2019, we had a working capital deficit of $1,049,394.






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Net cash provided by operating activities was $98,221 during the nine months ended November 30, 2019, compared to net cash used in operating activities of $940,883 for the nine months ended November 30, 2018. The increase in the cash provided by operating activities was primarily due to the decrease in net loss and the increase in net proceeds provided by accrued expenses and related parties for working capital purpose during the nine months ended November 30, 2019.

Net cash used in investing activities was $111,684 during the nine months ended November 30, 2019, compared to $0 for the nine months ended November 30, 2018. The increase in net cash used in investing activities was due to the purchase of office equipment and furniture during the nine months ended November 30, 2019.

Net cash provided by financing activities was $0 during the nine months ended November 30, 2019, compared to $893,528 for the nine months ended November 30, 2018. The decrease in net cash provided by financing activities was primarily because we did not have capital contribution from shareholders during the nine months ended November 30, 2019.

Our net change in cash and cash equivalents was $(13,476) for the nine months ended November 30, 2019 and $(43,761) for the nine months ended November 30, 2018.





Going Concern



We require additional funding to meet our ongoing obligations and to fund anticipated operating losses. Our auditor has expressed substantial doubt about our ability to continue as a going concern. Our ability to continue as a going concern is dependent on raising capital to fund our initial business plan and ultimately to attain profitable operations. These consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classification of liabilities that might result from this uncertainty.

We expect to incur marketing, professional and administrative expenses as well expenses associated with maintaining our filings with the Securities and Exchange Commission. We will require additional funds during this time and will seek to raise the necessary additional capital. If we are unable to obtain additional financing, we may be required to reduce the scope of our business development activities, which could harm our business plans, financial condition and operating results. Additional funding may not be available on favorable terms, if at all. We intend to continue to fund its business by way of equity or debt financing and advances from related parties. Any inability to raise capital as needed would have a material adverse effect on our business, financial condition and results of operations.

If we cannot raise additional funds, we will have to cease business operations. As a result, our common stock investors would lose all of their investment.

Off-balance sheet arrangements

As of November 30, 2019, other than the situation described in the section titled Capital Recourses and Liquidity, we had no off-balance sheet arrangements that had or were reasonably likely to have a current or future effect or change on the company's financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with the company is a party, under which the company has (i) any obligation arising under a guarantee contract, derivative instrument or variable interest; or (ii) a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.






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Critical Accounting Policies and Estimates





Basis of Presentation


The interim financial information referred to above has been prepared and presented in conformity with accounting principles generally accepted in the United States of America applicable to interim financial information and with the instructions to Form 10-Q and Article 8 of Regulation S-X. The interim financial information has been prepared on a basis consistent with prior interim periods and years and includes all disclosures that are necessary and required by applicable laws and regulations. This report on Form 10-Q should be read in conjunction with the Company's financial statements and notes thereto included in the Company's Form 10-K for the fiscal year ended February 28, 2019.





Principal of Consolidation


The accompanying consolidated financial statements, including the accounts of the Company and its wholly-owned subsidiary, China VTV Ltd., a Hong Kong corporation. All material intercompany accounts, transactions, and profits have been eliminated in consolidation.





Use of Estimates


The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amount of revenues and expenses during the reporting period. Actual results could differ from those estimates.





Cash and Cash Equivalents


The Company considers all cash on hand and in banks, certificates of deposit and other highly-liquid investments with original maturities of three months or less, when purchased, to be cash and cash equivalents. As of November 30, 2019, and February 28, 2019, the Company had $4,072 and $17,548 in cash and cash equivalents, respectively.






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Property, Plant, and Equipment

Property, plant, and equipment is carried at cost net of accumulated depreciation. Repairs and maintenance are expensed as incurred. Expenditures that improve the functionality of the related asset or extend the useful life are capitalized. When property and equipment is retired or otherwise disposed of, the related gain or loss is included in operating income. Leasehold improvements are depreciated on the straight-line method over the shorter of the remaining lease term or estimated useful life of the asset. Depreciation is calculated on the straight-line method, including property, plant, and equipment under capital leases, generally based on the following useful lives:





                               Estimated Life

Office Equipment and Furniture 3 years

Impairment of Long-Lived Assets:

The Company has adopted Accounting Standards Codification subtopic 360-10, Property, Plant and Equipment ("ASC 360-10"). ASC 360-10 requires that long-lived assets and certain identifiable intangibles held and used by the Company be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. The Company evaluates its long-lived assets for impairment annually or more often if events and circumstances warrant. Events relating to recoverability may include significant unfavorable changes in business conditions, recurring losses, or a forecasted inability to achieve break-even operating results over an extended period. Should impairment in value be indicated, the carrying value of intangible assets will be adjusted, based on estimates of future discounted cash flows resulting from the use and ultimate disposition of the asset. ASC 360-10 also requires assets to be disposed to be reported at the lower of the carrying amount or the fair value less costs to sell.





Reclassification


Certain reclassifications have been made to the prior year financial statements to conform to the current year presentation. The reclassification had no impact on previously reported net loss nor accumulated deficit.





Revenue Recognition


In May 2014, the FASB issued ASU No. 2014-09, "Revenue from Contracts with Customers (Topic 606) ("ASU 2014-09"), which amends the accounting standards for revenue recognition. ASU 2014-09 is based on principles that govern the recognition of revenue at an amount an entity expects to be entitled when products are transferred to a customer. Topic 606 requires the Company to recognize revenues when control of the promised goods or services and receipt of payment is probable. The Company recognizes revenue based on the five criteria for revenue recognition established under Topic 606: 1) identify the contract, 2) identify separate performance obligations, 3) determine the transaction price, 4) allocate the transaction price among the performance obligations, and 5) recognize revenue as the performance obligations are satisfied.






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The Company adopted Topic 606 effective March 1, 2019 and began to generate revenue during the nine months ended November 30, 2019. The Company sells advertising services to third-party advertising agencies and advertisers. Advertising contracts are signed to establish the price and advertising services to be provided. Pursuant to the advertising contracts, the Company provides advertisement placements on its OTT platform in different formats, including but not limited to video, banners, links, logos, brand placement and buttons. The Company performs a credit assessment of the customer to assess the collectability of the contract price prior to entering into contracts. For contracts where the Company provides customers with multiple performance obligations, primarily for advertisements to be displayed in different spots, placed under different forms and occur at different times, the Company would evaluate all the performance obligations in the arrangement to determine whether each performance obligation is distinct. Consideration is allocated to each performance obligation based on its standalone selling price and revenue is recognized as each performance obligation is satisfied by displaying the advertisements in accordance with the advertising contracts.

Research and Development Expenses

Research and development costs are generally expensed as incurred. Research and development expenses mainly consist of the costs incurred in the development and improvement of the Company's OTT service platform. Research and development expenses were $0 and $863,528 for the nine months ended November 30, 2019 and 2018, respectively.





Share-Based Payments



The Company follows the provisions of ASC Topic 718, Compensation - Stock Compensation ("ASC 718"), which requires the measurement and recognition of compensation expense for all share-based payment awards made to employees, non-employee directors, and consultants, including employee stock options. Stock compensation expense based on the grant date fair value estimated in accordance with the provisions of ASC 718 is recognized as an expense over the requisite service period and the Company made a policy election to recognize forfeitures when they occur.

The fair value of each option grant is estimated using the Black-Scholes option-pricing model, which requires assumptions regarding the expected volatility of the stock options, the expected life of the options, an expectation regarding future dividends on the Company's common stock, and estimation of an appropriate risk-free interest rate. The Company's expected common stock price volatility assumption is based upon the historical volatility of similar companies due to limited history of our stock price. The expected life assumption for stock options grants was based upon the simplified method provided for under ASC 718-10, which averages the contractual term of the options with the vesting term. The dividend yield assumption of zero is based upon the fact that the Company has never paid cash dividends and presently has no intention of paying cash dividends in the future. The risk-free interest rate used for each grant was based upon prevailing short-term interest rates over the expected life of the options.





Translation Adjustment


The accounts of China VTV were maintained, and its financial statements were expressed, in Hong Kong Dollar ("HKD"). Such financial statements were translated into U.S. Dollars ("$" or "USD") in accordance ASC 830, "Foreign Currency Matters", with the HKD as the functional currency. Pursuant to the ASC 830, all assets and liabilities are translated at the current exchange rate, stockholders' equity (deficit) are translated at the historical rates, and income statement items are translated at an average exchange rate for the period.

The resulting translation adjustments are reported under accumulated other comprehensive income (loss) as a component of stockholders' equity (deficit).





Comprehensive Income (Loss)


Comprehensive income (loss) includes accumulated foreign currency translation gains and losses. The Company has reported the components of comprehensive income (loss) on its consolidated statements of stockholders' equity (deficit) and consolidated statements of operations and comprehensive income (loss).






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Fair Value Measurements


FASB ASC 820, "Fair Value Measurements" defines fair value for certain financial and nonfinancial assets and liabilities that are recorded at fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. It requires that an entity measure its financial instruments to base fair value on exit price, maximize the use of observable units and minimize the use of unobservable inputs to determine the exit price. It establishes a hierarchy which prioritizes the inputs to valuation techniques used to measure fair value. This hierarchy increases the consistency and comparability of fair value measurements and related disclosures by maximizing the use of observable inputs and minimizing the use of unobservable inputs by requiring that observable inputs be used when available. Observable inputs are inputs that reflect the assumptions market participants would use in pricing the assets or liabilities based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company's own assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. The hierarchy prioritizes the inputs into three broad levels based on the reliability of the inputs as follows:





    ·   Level 1 - Inputs are quoted prices in active markets for identical assets
        or liabilities that the Company has the ability to access at the
        measurement date. Valuation of these instruments does not require a high
        degree of judgment as the valuations are based on quoted prices in active
        markets that are readily and regularly available.

    ·   Level 2 - Inputs other than quoted prices in active markets that are
        either directly or indirectly observable as of the measurement date, such
        as quoted prices for similar assets or liabilities; quoted prices in
        markets that are not active; or other inputs that are observable or can be
        corroborated by observable market data for substantially the full term of
        the assets or liabilities.

    ·   Level 3 - Valuations based on inputs that are unobservable and not
        corroborated by market data. The fair value for such assets and
        liabilities is generally determined using pricing models, discounted cash
        flow methodologies, or similar techniques that incorporate the assumptions
        a market participant would use in pricing the asset or liability.



The carrying values of certain assets and liabilities of the Company, such as accounts payable and accrued expenses, approximate to fair value due to their relatively short maturities.

Recently Issued Accounting Pronouncements

Management has considered all recent accounting pronouncements issued and their potential effect on the consolidated financial statements. The Company's management believes that these recent pronouncements will not have a material effect on its consolidated financial statements.






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