Charles & Colvard to Open First Brick & Mortar Signature Showroom in Morrisville, NC
October 13, 2022 at 05:07 pm IST
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Charles & Colvard, Ltd. announced the scheduled opening of a brick-and-mortar showroom for customers to be able to experience the sentiment of the brand in person. Slated to open on October 24th, 2022 at the company's Morrisville, NC campus, the approximately 2,000 square foot Signature Showroom will give customers the ability to see and feel the difference of the company's made, not mined fine jewelry artistry before purchasing it. The showroom's energy has been crafted to provide an elevated experience where new launches (like Charles & Colvard's Caydia® lab grown diamond men's bands, COUTURE Collection, pavé series, and just-announced lab grown precious Color Collection) can be viewed alongside classic bridal staples and their iconic Signature Collection.
Staffed with a team of highly trained fine jewelry specialists, as well as in-house jewelers, the showroom will focus on engagement consultations and concierge services, and educating consumers on Charles & Colvard's consciously crafted product. In the future, the Company plans to use the new space for local business to host both private and corporate events, employee appreciation shopping, as well as a venue to celebrate local likeminded and ethically sourced brands and help showcase the talent and energy of the Triangle area.
Charles & Colvard, Ltd. is a fine jewelry company that specializes in moissanite and lab grown diamonds. The Company operates through two segments: Online Channels and Traditional. The Online Channels segment consists of e-commerce outlets, including charlesandcolvard.com, moissaniteoutlet.com, third-party online marketplaces, drop-ship retail, and other pure-play, exclusively e-commerce outlets. The Traditional segment consists of wholesale and retail customers, including its own Charles & Colvard Signature Showroom and charlesandcolvarddirect.com. The Company manufactures, markets, and distributes Charles & Colvard Created Moissanite and finished jewelry featuring moissanite, including Forever One, the Companyâs premium moissanite gemstone brand, for sale in the worldwide fine jewelry market. The Company also markets and distributes Caydia lab grown diamonds and finished jewelry featuring lab grown diamonds for sale in the worldwide fine jewelry market.